Alexandra Ovigny

Alexandra Ovigny

Responsable communication at Renault
Paris, France

Summary

Build Marcom strategy and guide the creative development. Manage advertising campaigns for online and offline supports (TV, Web, Press, OOH).

Research/case studies analysis. Digital strategy. Media strategy. E-reputation/Digital PR. Events organisation. Institutional film. Team management. Strong organisational skills.

Marque, stratégie communication, publicité, Digital, stratégie des moyens, création, media / hors media, étude, événementiel, communication institutionnelle, gestion équipe.

Positions

Europe Communication Manager
Groupe Renault
May 2017 - Present (3 months)
Responsable de la communication hors media (iconographie, brochures, kit POS, plan produit sur internet) pour le G9 (22 pays Européens). Audit et préconisations sur l'optimisation des process internes et externes.
Consultante Senior Communication Marketing (pour Renault)
Altran
January 2014 - April 2017 (3 years 3 months)
- Europe G9 (depuis juillet 2016) : en charge de la communication hors media (iconographie, brochures, kit POS, plan produit sur internet). Audit et préconisations sur l'optimisation des process internes et externes.

- Renault Service International : Entretien, Garantie, Assistance, Assurance et Services des véhicules connectés (de jan. 2014 à juin 2016).

Elaboration et production 360 des supports de communication. Déploiement nouvelles stratégies de communication Renault et Dacia. Mise à niveau complète des contenus Après-Vente et Services dans le cadre de la refonte Digitale de l’Alliance Renault Nissan. Optimisation process et construction des offres marketing. Déploiements internationaux. Coordination des Agences de communication (Publicis, Makheia).
Brand and Advertising Executive
Societe Generale
2012 - 2013 (1 year)
Societe Generale - Global Investment Management & Services Dpt. (Private Banking, Securities Services).

Build and deploy international media and communication strategies. Brand Management. Competitors review. Daily manage media agency (Carat) and communication agency (Fred&Farid).
Brand & Market Analysis Manager
Boursorama
2011 (1 year)
Build marcom strategy and online/offline communication plans. Responsible for the advertising campaigns and the commercial Website boursorama-banque.fr content. Responsible for the Brand studies. Manage the communication Agencies (online/offline) and polling institutes. Manage the Boursorama institutional film and Digital PR project launch.
Change Management Consultant (pour Unilever)
Altran
2010 (1 year)
Internal communication for an original and specific Intranet HR application. Team management.
Marketing Communication Consultant (pour Renault)
Altran
September 2008 - August 2009 (11 months)
Strategic planning. Manage and control advertising campaigns (projects 360). pre-test/post-test. Media strategy management. Communication and events Agencies management. International deployment. Daily management of Agencies (Publicis and Carat, OMD).

Projects : LCV "le laitier", Clio III, Megane Estate, Kangoo bebop...
Digital Communication Consultant (pour Renault)
Altran
September 2007 - August 2008 (11 months)
Online communication project management for Clio, Koleos, LCV vehicles, Twingo... : micro sites and www.renault.countries deliverables. International deployment. Digital strategy recommendations. Process optimisation. Digital Agencies management.
Product Communication and Merchandising Executive
Parfums Christian Dior
January 2005 - August 2007 (2 years 7 months)
Merchandising, POS Material creation. International deployment of the new visual identity. Management of an intranet Website dedicated to countries (via CMS). Internal events organisation. Team management (6 people). POSM, events and edition Agencies management.
Marketing Assistant
Allfinanz
May 2000 - May 2002 (2 years)
Development of new communication tools (Internet, brochures, newsletters). New market opportunity analysis. Competitors research. International events organisation.

Education

Master 2 Marketing Communication

Paris II - Pantheon-Assas University
2009 - 2010 (1 year)
Médias et Publicité : comment adapter sa stratégie publicitaire face à la crise dans le secteur automobile ? Media and Advertising : how to adapt your strategy to face the crisis in the automotive sector? Diplômée de l'EMSA (Ecole Marketing Sorbonne Assas)

Master 1 Sciences Economiques

Université de Nice-Sophia Antipolis
1995 - 2000 (5 years)
Activities and Societies: Présidente de l'Association des Anciens (2000)

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