General Creative Director
at
McCann-Erickson Dominicana (S.A.)
Santo Domingo, Dominican Republic
| Title | Umbilicar, by McCann Dominican Republic to Nido |
| Agency | McCann-Erickson Dominicana (S.A.) |
| Campaign | Umbilicar |
| Advertiser | Nestlé |
| Brand | Nido |
| Date of First Broadcast/Publication | 2017 / 7 |
| Business Sector | Others |
| Philosophy | According to Kids and Cars, a global children’s safety advocacy organisation, an average of 37 children a year die from being left alone in hot cars. To confront this danger, Nestlé powdered milk brand Nido and McCann Santo Domingo created Umbilicar, a car safety device that helps prevent parents from forgetting their children inside vehicles. |
| Media Type | Web Site |
| Length | |
| Chief Creative Officer | Alvaro Noboa S |
| Product Designer | Hector Chiang |
| General Creative Director | Freddy Alfau |
| General Creative Director | Hector Chiang |
| Art Director | Jose Luis Jiménez |
| Art Director | Eliu Bueno |