TitleCapture
BriefAn amusing spot from Thailand. Verena's Sure is a dietary supplement that helps weight control by “blocking” fat. The idea is brought to life through this story of a nit-picking highway patrol cop: a familiar figure and a running joke to Thais. Two men are flagged down by the cop because they are apparently transporting fat. It soon transpires that they’re inside local celebrity Woonsen, who has taken Sure. The men are confused but eventually one of them asks: “Is this an ad?” The cop nods. Mystery solved. Verena's Sure is a food supplement that "captures" fat. In this amusing metaphor, motorists find themselves flagged down by a strict traffic cop; a familiar figure and a running joke among Thais. When they are deemed too "fatty" and banned from going any further, the travellers finally realise that they're trapped in the body of glamorous Thai celebrity Woonsen, who has just taken some Sure.
Agency
Campaign Capture
Advertiser Verena International Co., Ltd.
Brand Verena International Co., Ltd.

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Production Company
Art Director Su....ai Toe.......pong Subscribers Only
Copywriter W....an Tho......iri Subscribers Only
Production Company Producer P...da Ng......ong Subscribers Only
Art Director su.....as j....ma Subscribers Only
Executive Creative Director W....an Tho......iri Subscribers Only
Executive Creative Director Su....ai Toe........pong Subscribers Only
Creative Group Head su.....as j....ma Subscribers Only
Business Director J...pa Bir.......tana Subscribers Only
Account Director R...in Akka.........anich Subscribers Only
Chief Executive Officer (CEO) Y...n Mu....ng Subscribers Only
Art Director Na.....ut Chu......ong Subscribers Only
Agency Producer S....an Ba......hol Subscribers Only
Director Th.....hai Sor.......hai Subscribers Only

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