Tahlia Antico

Tahlia Antico

Head of Social Media at General Pants
Sydney, Australia

About me

<p>As an experienced and passionate B2C brand marketer specialising in social media and content strategy, I am focused on discovering emerging trends in marketing communications and digital technology to deliver on business objectives and the ultimate customer experience through online communities.</p>
<p>With the shift in consumer behaviour across social media channels, my strength lies in my ability to humanise a brand and connect with the target audience on an emotional level through providing relevant and engaging information and content.</p>
<p>My experience in content production and management has seen me take responsibility for entire project tasks including writing, sourcing, editing, copywriting and distribution through multiple digital and social channels (mobile, web, email and social).</p>
<p>Understanding all too well the fast-paced nature of marketing communications, I pride myself in my thirst to continue to learn and broaden my scope within the digital and social landscape to provide key stakeholders with measurable results and share best practice of a largely evolving and challenging space.</p>
<p>I am a firm believer in the importance of building solid working relationships; I am a passionate, fun and process-driven digital strategist with a knack for working collaboratively and providing value.</p>
<p>Specialties: Digital Marketing Strategy, Social Media Strategy, Content Strategy, Marketing Planning and Strategy, Project Management, Digital Content Production and Distribution, Copywriting, Online Community Management<span> </span></p>


Head of Social Media
General Pants Co.
May 2016 - Present (2 years 8 months)
Social Media Campaign Manager
April 2015 - May 2016 (1 year 1 month)
At Telstra, I was the lead project manager for the brand's key social media platforms. I was focused on delivering highly customised social and content strategies in alignment with the over-arching social strategy and platform developments. This role was heavily focused around and responsible for driving key business priorities to achieve greater ROI, brand awareness and community engagement.
Social Media Community Manager
October 2014 - April 2015 (6 months)
As the Social Media Community Manager, I am the lead campaign project manager and content developer for Telstra’s key social media brand platforms including Facebook, Twitter, Instagram and Vine in accordance to branding guidelines. The role sees me assisting with the key business objective of driving greater NPS through strategy development and implementation, planning and content creation and closer customer engagement.
National Social Media Marketing Executive
September 2011 - June 2014 (2 years 9 months)
At Ticketek, I was responsible for driving, developing and implementing the Ticketek brand social media marketing and content strategies across digital assets including web, mobile, email and social. This involved building relationships and working with internal and external stakeholders to oversee the commercialisation of client content and marketing campaign development.

Through managing Ticketek’s online brand and customer relationships, my role required continual sourcing and production of unique and exclusive content. This role also had a strong focus on analytic research to determine ROI and conversion to sale, using analytical tools to determine best practice and steer Ticketek's online strategy.

• Built the company’s social media presence from the ground up to more than 550,000 members
• Provided strategic content direction generating approximately $250,000 in sales per month.
• Produced video content which saw over 1 million unique views and resulted in 33% conversion to sale
• Built the largest social community per capita – triple that of major global ticketing competitors.
Social Media Coordinator & Personal Assistant
July 2010 - August 2011 (1 year 1 month)
In this role, I was required to develop, implement and coordinate Ticketek's social strategy to grow and maintain brand presence within the social media space.

I also provided administrative assistance to the Managing Director.
Personal Assistant
Seven Network Limited
July 2009 - June 2010 (11 months)
Responsible for providing administration, secretarial, sales-based and office support to six Group Sales Managers and other sales management and consultants as designated by the Sales Director.
Administration Assistant
LINK Recruitment
July 2008 - July 2009 (1 year)


Bachelor of Business - Marketing

2010 - 2014 (4 years)

Diploma in Fashion Design -Tailoring

2005 - 2007 (2 years)

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