As an experienced and passionate B2C brand marketer specialising in social media and content strategy, I am focused on discovering emerging trends in marketing communications and digital technology to deliver on business objectives and the ultimate customer experience through online communities.
With the shift in consumer behaviour across social media channels, my strength lies in my ability to humanise a brand and connect with the target audience on an emotional level through providing relevant and engaging information and content.
My experience in content production and management has seen me take responsibility for entire project tasks including writing, sourcing, editing, copywriting and distribution through multiple digital and social channels (mobile, web, email and social).
Understanding all too well the fast-paced nature of marketing communications, I pride myself in my thirst to continue to learn and broaden my scope within the digital and social landscape to provide key stakeholders with measurable results and share best practice of a largely evolving and challenging space.
I am a firm believer in the importance of building solid working relationships; I am a passionate, fun and process-driven digital strategist with a knack for working collaboratively and providing value.
Specialties: Digital Marketing Strategy, Social Media Strategy, Content Strategy, Marketing Planning and Strategy, Project Management, Digital Content Production and Distribution, Copywriting, Online Community Management