Flavia Barbat

Flavia Barbat

Founder / CEO at Brandium, Inc.
London, United Kingdom

Summary

Every brand needs an editor-in-chief.
I believe in discovering quality thought leadership from around the world, aspiring to the creative levels of others, and opening strategies up to influences from unexpected places. As Editor-in-Chief of both Branding Magazine and Branding.News, my work promotes this element of surprise -- the wonderful work that can be seen across the globe from both new and seasoned professionals -- in various ways.
Branding Magazine caters to thought leaders across a range of experience levels and geographies, bringing exclusive long-form content to our readers. With a growing group of trusted writers and contributors, Branding Magazine is becoming the much-needed space for thought leadership in our industry, and has partnered with the likes of Cannes Lions and The Economist.
Branding.news -- similar, yet different -- is where visitors come to discover quality visual marketing. Here we highlight the most surprising -- sometimes quirky -- examples of branding that we discover around the world. We showcase noteworthy designers, awesome packaging, interactive content, great video production, and more.
I also dabble in consulting brands, agencies, and startups on their content, digital, and brand strategies -- spanning the areas of thought leadership, content marketing, editing, copywriting, creative strategy, and public relations. I work(ed) with the likes of SapientNitro, New York Festivals, Transform Awards (which I've judged for many years), the World Brand Congress, and many more. 

Positions

Founder | CEO
Brandium, Inc.
March 2016 - Present (1 year 9 months)
As CEO of Brandium, Inc., I lead a team of dedicated editors, contributing experts, and strategy consultants that represent the undiscovered and unforeseen talent hidden within the branding industry. We stand for the element of surprise -- the wonderful work that can be seen across the globe from both new and seasoned professionals -- in various ways.

Along with being the Editor-in-Chief of our two core products (Branding Magazine and Branding.News), I am also our head brand, content, and digital strategy consultant -- working with the likes of SapientRazorfish -- to fortify thought leadership and content marketing programs.
Editor-in-Chief
Branding Magazine
April 2013 - Present (4 years 8 months)
We are an independent and global journal, narrating the discussion around branding with insightful sources of thought leadership from the industry. Our dedicated team of writers strives to keep readers informed and intrigued with unique work from brands across the globe, concentrating on fresh brand strategies, executions, identities, development, and overall evolution. And it’s not just us. We’re supported by a beloved group of renowned experts who collaborate and celebrate creativity by bringing their international expertise and experiences to our pages.

Together, we propel a vision in which quality content is the value exchange. Together, we applaud the work of our peers, big and small. Together, we persevere with enthusiasm and curiosity, across both themes and borders.

Together, we are Branding Magazine. And we believe that the name speaks for itself.
Brand & Content Strategist
Klichē Killers
June 2013 - March 2016 (2 years 9 months)
As a Klichē Killers co-founder, I play an active role in the execution of a multitude of our capabilities. My responsibilities include those relating to copywriting and editing, content and creative strategy, marketing and public relations. I also lead many of the discussions regarding global branding and strategy for our clients, with my passion for the written word standing as a complement to any and all projects.

Klichē Killers is a hub, a virtual hub that strives to eliminate physical and cultural boundaries through the celebration of creative interaction. Architected upon the digital nature of our youth and versatility of our backgrounds, Klichē Killers symbolizes international collaboration. Our experiences span industry sectors as our members span the globe and worldwide references (including the likes of SapientNitro and New York Festivals) blazon our portfolio.
Editor
Branding Magazine
January 2013 - April 2013 (3 months)
We are an independent and global journal, narrating the discussion around branding with insightful sources of news and opinions from the industry. Our dedicated team of writers strives to keep readers informed and intrigued with unique work from brands across the globe, concentrating on fresh brand strategies, executions, identities, development, and overall evolution. And it’s not just us. We’re supported by a beloved group of renowned experts who collaborate and celebrate creativity by bringing their international expertise and experiences to our pages.

Together, we propel a vision in which quality content is the value exchange. Together, we applaud the work of our peers, big and small. Together, we persevere with enthusiasm and curiosity, across both themes and borders.

Together, we are Branding Magazine. And we believe that the name speaks for itself.

Education

Bachelor of Science with Honors (B.S. Hons) Media, Culture, and Communication Grade Magna Cum Laude

New York University
2009 - 2013 (4 years)
Minor in Business of Entertainment, Media, and Technology

Study Abroad - Czech Cultural Immersion Program

New York University in Prague
2011 (1 year)
Coursework: Introduction to Media Criticism, Advertising and Society, Civil Resistance in Central and Eastern Europe, and Elementary Czech I

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