Andrew Begg

Andrew Begg

CEO at TRAFFIC Advertising Agency
Sydney, Australia

Summary

With a career spanning almost 3 decades and experience transforming brands and businesses across 5 continents, Andrew Begg is one of the industry’s most accomplished brand transformation specialists. Having worked his way up through the world’s preeminent branding, advertising and design agencies, Andrew has skills in a breadth of disciplines. A designer by trade, he has spent 25 years cultivating his strategic, creative and digital skillset. Now, with a client portfolio boasting some 300 brand transformations, it comes as no surprise that Andrew is a specialist in an extensive number of industries. With a wealth of experience in retail, automotive & property, he truly has a unique strength of dexterity in the world of branding.
Andrew’s approach is simple. A natural perfectionist, he has an ability to see beyond the brand identity to more holistic, ‘bigger picture’ thinking. His method of branding involves the fusion of cultural & digital trends, customer insights and creative differentiation. What makes his work exceptional is his ability to predict future trends and break category norms. Andrew is a leader not a follower and the brands he has transformed are direct examples of his tenacious efforts to prepare businesses for the future.
Andrew understands the immediate and long-term problems and opportunities businesses face today. In 2000, he created Traffic, which specialises in brand and retail transformation. In the first few months of operation, Traffic won, Raine & Horne & Goodyear Dunlop Australia and since then has worked with over 200 brands including some of the world’s largest companies. His personal experience with high-level business strategy means he understands the role branding plays in achieving tangible business objectives. Return on investment is paramount to the Traffic offering.
Andrew continues to own 100% of Traffic 12 years after it inception. The business has a turnover of $7+ million and billings excess of $25+ million.
Specialties: Re-invent ailing brands and businesses.Increase brand equity, ROI and shareholder value.National multi channel award winning marketing campaigns.Retail and brand revitalisation.Brand strategy and planning.Develop branding and positioning differentiation strategies.Franchise marketing and creation.Listing a company for list on the ASX (Australian Stock Exchange)Retail marketing.Website development and digital marketing.Integrated marketingCreate unique customer experiences. 

Positions

Director & CEO
Sydney, Australia
February 2002 - Present (15 years 6 months)
“We’re a team dedicated to creating extraordinary communication for our clients through our creativity, innovation, strategic relevance and rigorous execution.”


Current accounts: Goodyear Asia Pacific - Goodyear AutoCare Asia Pac - Dunlop Tyres - Beaurpaires - TONI&GUY - Labe M - Raine & Horne Realestate Australia - Mt Buller Ski Resort / World Kitchens
Owner & CEO
Traffic Pty Ltd
2002 - Present (15 years 7 months)
Creative
Sydney, Australia
1998 - 2000 (2 years)
Director of New Media / Creative Director
Sanity.com Limited
1998 - 2000 (2 years)
Join Brett Blundy's BRAZIN Limited & developed Sanity.com business online and took it to ASX listing raising $17 million. Responsible for making Sanity.com the No.1 entertainment and e-commerce site 6 months after it went live. Built web development team and one of Australia first e-commerce websites with global fulfilment solution.

Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring and managing commercial transactions with EMI Music (Shareholder) DigitalOne Yahoo7, Ninemsn and Microsoft.

Sanity brand development and extensions, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems, consistently in the media with break through marketing in the traditional and online space. With Sanity first syndicated Radio program on ARN and Ninty6ix.1 FM and internet radio.
Strategic Consulting, including business plan Marketing plans & sales strategy development.
Senior Art Director
Belgiovane Williams Mackay
1998 - 2000 (2 years)
Senior Art Director
Sydney, Australia
1994 - 1998 (4 years)
Saatchi & Saatchi is always looking for people for whom the words 'Nothing is Impossible' are exciting rather than daunting. Andrew was offered the internship at Saatchi and Saatchi after winning the prestigious Fairfax AWARD School national creative competition. At the end of the internship Andrew was offered a full time position working on Red Rooster, Sleepmaker, Novartis, Bonnie Babes Foundation, Red Cross Blood Bank and Bob Jane. Andrew's work won the United Energy and New Idea accounts along with several international awards for the clients.

Education

Masters in Design

RMIT, Melbourne
1988 - 1991 (3 years)

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