Richard Brett

Richard Brett

Group Managing Director, Brand Marketing at Ogilvy Public Relations
Sydney, Australia

About me

Richard has broad experience covering all areas of marketing communications, communications strategy and communications agency leadership.

Richard is currently at Ogilvy Public Relations Australia as Group Managing Director, Brand Marketing, based in Sydney. Heading up a team of over 50, Richard works across clients to develop strategy and creative campaigns for clients such as eBay, IKEA, Microsoft, Netflix, Ford and Westfield. The agency was shortlisted as Campaign's Agency of the Year 2014, CommsCon and Mumbrella's Agency of the Year 2015, and highly commended CommsCon Agency of the Year 2016. In 2016 Richard was also appointed as creative lead, Asia Pacific, driving creative innovation and leadership across the region.

Previously he was managing director of Shine Communications in London. During his tenure the agency secured 104 award wins or shortlists; including a shortlist for both PRCA and PR Week Agency of the Year 2012. Shine’s 50 staff voted the agency top ten in the Sunday Times Best Small Companies to Work For for the past four years, coming first in 2012.

Previously, Richard joined Samsonite in 2006 as global director of communications, and then was appointed VP, global marketing communications in 2007 where Richard was responsible for all communications strategy and implementation across all channels in all global markets including the global ‘Life’s A Journey’ celebrity advertising campaign, the launch of Samsonite Black Label by Alexander McQueen.

Before joining Samsonite Richard spent a decade at leading global communications agency Ketchum, leaving as London office strategy board director in 2006.

Richard has authored a number of papers on marketing communications including Brandometry (2015), Brand Economics (2013) and SmartPlanning (2012).

In 2010 Richard received a distinction for his MBA in Management from Imperial College London. 


Group Managing Director
Ogilvy Public Relations, Sydney
October 2013 - Present (6 years 9 months)
Responsibilities include new business, client services, human resources and structure, financial reporting including growth and margin targets, agency strategy (vision, values and offer), agency marketing, product offer (creative offer, measurement offer, insight offer and digital and social offer), agency innovation, creativity leadership, thought leadership. Focus across brand, social and corporate client work.
Managing Director
Shine Communications
June 2011 - September 2013 (2 years 3 months)
Responsibilities covered all aspects of agency leadership including the creation and delivery of client programmes; delivering strong income growth and a new vision of Restless Brilliance. These resulted in the agency being shortlisted agency of the year twice in 2012. The agency won or was shortlisted for 104 awards, making it the most awarded single office agency in Europe between 2011 and 2013.
Shine Communications
June 2009 - June 2011 (2 years)
Global VP Marketing Communication
2007 - 2009 (2 years)
Leadership of all communications channels globally, including advertising, media, digital, public relations, retail marketing content, windows, product communication, events / experiential and product launches. Management of nine global agency partners. Responsible for deliver of global 'Life's a Journey' communication strategy and hero product launches and campaigns including Samsonite Cosmolite, Samsonite Black Label, Samsonite by Marc Newson, Samsonite by Alexander McQueen, Samsonite by Viktor and Rolf and Samsonite OutLab. Responsible for all store openings between 2006 and 2009 including flagship stores in London, Hong Kong, Seoul, New York, Tokyo, New Delhi, Shanghai and Los Angeles. Management of global House of Samsonite events in key markets including USA, Korea, China, Japan, UK, Spain, Italy, India and Hong Kong.
Global Director of Communications
July 2006 - August 2007 (1 year 1 month)
Strategy Board Director
London, United Kingdom
May 2006 - July 2006 (2 months)
Joint leadership of brand marketing team
Board Director
London, United Kingdom
June 2003 - May 2006 (2 years 11 months)
Leadership of various client programmes including P&G (VS Sassoon, Gillette, Fragrances, P&G Beauty, Flash, Fairy, P&G Home, Right Guard, Max Factor), Tommy Hilfiger, Samsonite, Clotheshow Live, Uniqlo, Dulux, Wedgwood, Whirlpool and adidas.
Associate Director
London, United Kingdom
June 2000 - June 2003 (3 years)
Account Director
London, United Kingdom
1998 - 2000 (2 years)
Account Manager
London, United Kingdom
1997 - 1998 (1 year)
Account Manager
Jackie Cooper PR
1997 (1 year)


MBA Management

2008 - 2010 (2 years)

Diploma Marketing, Comms

1994 - 1995 (1 year)

BSc Psychology

1991 - 1994 (3 years)

Similar Talent

Robert Farmer
Director, Brand & Marketing
Lindsay Liu
Group Director, Marketing
Work & Co
Keith Ulrich
Senior Director - Brand Marketing
Marco's Pizza (Marco's Franchising, LLC)
Liz Bigham
SVP, Director, Brand Marketing
Jack Morton Worldwide
Camilla Kemp
Managing Director, UK Group
M&C Saatchi Global
Chris Botha
Group Managing Director
The MediaShop
Amy Adms
Executive Group Managing Director
3107498086 Kumpis
Senior Group Manager, Brand Marketing & Advertising
Hyundai Motor America

Create a free Talent profile and become a member of AdForum

Get Started