Alexandra Buckland

Alexandra Buckland

Account Director at Marcel Sydney
Sydney, Australia

Summary

International brands Account Director - experience across alcohol, entertainment, tourism, FMCG and B2B. Highlights: lead on Air-Ink - new product development to reduce carbon emissions to create art through science, lead for global Game of Thrones exhibition for HBO, lead on Tourism Ireland Doors of Thrones - multi-award winning innovative OOH, award winning social content campaign for Tourism Ireland Game of Thrones. 

Positions

Account Director
Sydney, Australia
April 2016 - Present (1 year 8 months)
Account Director running global Tiger beer business with experience in key APAC markets. Creating through the line activity from experiential, digital and social through to TVCs, print and OOH.
Account Director
London, United Kingdom
April 2015 - March 2016 (11 months)
Account Director on Tourism Ireland and HBO, whilst also working on the Publicis Drugstore - a cutting edge big-meets-small innovation proposition.

International strategic and creatively minded Account Director with experience across major retail, tourism, cable, spirits and confectionary brands.

Experience across international strategic development, digital, events, ATL and fully integrated campaign development and global brand positioning work, including high profile talent management.

See: alexandrabuckland.wordpress.com for detail.
Senior Account Manager
London, United Kingdom
January 2013 - March 2015 (2 years 2 months)
International strategic and creatively minded Senior AM with experience across major retail, tourism, cable, spirits and confectionary brands.

Experience across international strategic development, digital, events, ATL and fully integrated campaign development and global brand positioning work, including high profile talent management.

See: alexandrabuckland.wordpress.com for detail on achievements.

Currently working on Tourism Ireland, HBO International alongside regular agency pitch work, previous accounts include VF Corp, Pernod Ricard, Airbus.

Leading Publicis London innovation centre the Publicis Drugstore finding new and exciting start up companies to facilitate "big to small" learning between our clients and start ups, and to provide start ups with the facilities and expertise to prosper.
Account Manager
London, United Kingdom
August 2012 - January 2013 (5 months)
Junior Account Manager working on Beefeater Gin and Glenlivet Whiskey brands within the Pernod Ricard portfolio.
Freelance Promotions and Events Coordinator
Freelance
September 2009 - September 2012 (3 years)
For three years I ran weekly events for the University of Bristol transforming the brand from the second most popular to the ‘must visit’ with a waiting list; 5 x increase in profit across the duration of my position; 4 fold increase in Twitter and Facebook fans from previous years; gravitas attached to the night grew to a level to attract artists such as Annie Mac.
Student
Tyndall Ave, United Kingdom
September 2009 - August 2012 (2 years 11 months)
I am a University of Bristol Geography BSc graduate with a 2:1 Honors degree. This degree involved a 12,000 word research report into future climate change as a result of population growth and urban expansion, which improved my Excel skills to a very high standard.

Whilst at the University I have also attended an Insight into Media and Advertising course at the University, played for the University 1st Lacrosse Team and acted as Treasurer for the club from 2010-2011. I have also taken part in charity event organising, such as FUZE 2012.
Volunteer VIP Brand Manager
FUZE Bristol
July 2011 - January 2012 (6 months)
I lead the team responsible for the organization, development and execution of the VIP package and after party for Bristol’s largest student run Charity Fashion and Dance Show – FUZE – with over 2300 guests over two nights.

Education

BSc Geography Grade 2:1 BSc Hons

University of Bristol, Tyndall Ave
2009 - 2012 (3 years)
Activities and Societies: University of Bristol Ladies Lacrosse Team, FUZE charity dance and fashion show VIP and After Party organiser, BED at Bunker event coordinator Participated in the Insight into Media, Advertising and Marketing Course - the course gave me initial exposure to the world of advertising and marketing, with valuable insight and guidance from DDB London and the Dyson Marketing division First-hand experience of the workings of both marketing and advertising teams through challenges such as rebranding the 'Harvey Nichols Sale' campaign and creating a launch plan for the 'Dyson Air Multiplier'.

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