Nicole Holofcener
Director at Bob Industries
Santa Monica, United States
TitleThe Real Celebrities
Agency
Campaign The Real Celebrities
Advertiser General Electric Company
Brand GE
PostedOctober 2017
Business Sector Industry
Story What if scientists like Millie Dresselhaus, the first woman to win the national medal of science in engineering, was as influential as a social media celebrity or a reality TV star? Perhaps more young women would aspire to becoming scientists. GE is trying to create that world, with the ambition of seeing 20,000 young women take up technical roles by 2020.
Media Type Television & Cinema
Length
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Worldwide Chief Creative Officer
Chief Creative Officer
Executive Creative Director
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Creative Director
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Art Director
Director
Production Company Producer
Editing Company
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