Title | The Real Celebrities |
Agency | BBDO New York |
Campaign | The Real Celebrities |
Advertiser | General Electric Company |
Brand | GE |
Posted | October 2017 |
Business Sector | Industry |
Story | What if scientists like Millie Dresselhaus, the first woman to win the national medal of science in engineering, was as influential as a social media celebrity or a reality TV star? Perhaps more young women would aspire to becoming scientists. GE is trying to create that world, with the ambition of seeing 20,000 young women take up technical roles by 2020. |
Media Type | Television & Cinema |
Length | |
Production Company | Bob Industries |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Michael Aimette |
Creative Director | Lance Vining |
Creative Director | Gary du Toit |
Copywriter | Gary du Toit |
Art Director | Lance Vining |
Director | Nicole Holofcener |
Production Company Producer | Chuck Ryant |
Editing Company | Whitehouse Post |
Editor | Charlie Harvey |
Account Manager | Kathryn Brown |
Account Manager | Lindsey Cash |
Account Manager | Marissa Amendolia |
Account Manager | Tessa Cosenza |
Account Manager | Joslyn Dunn |
Account Manager | Frank Cunningham |