Matthias Mühlenhoff

Matthias Mühlenhoff

General Manager at Publicis Pixelpark
Hamburg, Germany

Summary

I‘m the Managing Director Strategy at Publicis Pixelpark. With digital at the core, my role is to orchestrate and drive interdependent channels and strategies. I lead my teams to ever innovative and value enhancing solutions in communication and eBusiness. Combining strategy and client servicing for years, the intersection between business needs, digital transformation and customer-centric strategies is my thing. I worked for both market leaders and hidden champions in finding the best solutions. My idea of modern strategy in the communications business lies in combining channel-, UX-, data-, digital- and ‚traditional‘ brand-strategy teams together to push to the next level. 

Positions

General Manager
Hamburg, Germany
July 2017 - Present (3 months)
Dozent
DDA - Deutsche Dialogmarketing Akademie GmbH
August 2008 - Present (9 years 2 months)
Key topic: strategies and tactics in digital marketing - understanding and defining goals, KPI and options in the digital landscape, so future marketers know hoe to effectively plan a perfect mix.
Managing Director Strategy
Hamburg, Germany
August 2015 - June 2017 (1 year 10 months)
Leading the team of strategic planners, concept developers, channel planners and media specialists
Managing Director Pixelpark Performance GmbH
Hamburg, Germany
January 2013 - August 2015 (2 years 7 months)
Managing Director Strategy
Hamburg, Germany
July 2012 - August 2015 (3 years 1 month)
Client Service Director, authorized signatory
Hamburg, Germany
2008 - June 2012 (4 years 5 months)
Strategic consulting, communication tactics, innovations, multichannel communication, communication concepts, integrated communication, key account management, team leadership, agency management
Account Director
Hamburg, Germany
September 1999 - February 2008 (8 years 5 months)
PR Project Manager
Complan Medien GmbH
May 1995 - June 1998 (3 years 1 month)
PR for one of the first big online shops in Germany and a lot of other big and small clients

Education

Diplom-Kaufmann - Business Administration, Marketing and Business Strategy Grade Diploma in Business Administration

University of Hamburg
1994 - 1999 (5 years)
Activities and Societies: Animus - Akademisches Netzwerk für Internationales Management und Unternehmensstrategien Studies of business administration; degree: business degree (Diplom-Kaufmann). Specialities: FMCG-Marketing and International Management Special seminars: marketing of investment goods, Public-Relations.

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