Title | Altoids Enriques' Tin |
Brief | Altoids’ distinctive tin cases have become a part of pop culture. When the mints are gone, people love to reuse them to protect personal treasures. You never know what you might find inside. In fact, the Internet is filled with photos documenting how people repurpose their tins. Altoids also has a long tradition of print ads playing off the notion of “Curious,” portraying peculiar characters in a characteristically funny and absurd tone.So we combined these traditions in our most recent campaign for Altoids, and titled it, “The Curious Afterlife of a Tin.” |
Agency | Energy BBDO |
Campaign | Esther's Tin |
Advertiser | Wm Wrigley Jr. Co. |
Brand | Altoids |
Date of First Broadcast/Publication | 2017 / 4 |
Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
Story | Altoids also has a long tradition of print ads playing off the notion of “Curious,” portraying peculiar characters in a characteristically funny and absurd tone. So we combined these traditions in our most recent campaign for Altoids, and titled it, “The Curious Afterlife of a Tin.” |
Media Type | |
Chief Creative Officer | Andrés Ordóñez |
Creative Director | Pedro Pérez |
Creative Director | Josh Gross |
Managing Director | Jeff Adkins |
Client Services Director | Lianne Sinclair |
Associate Creative Director | Alejandro Juli |
Director of Print Production | Mary Day |
Print Producer | Marissa Mandarino |
Associate Creative Director | Agustin Ballerio |
Account Supervisor | Layne Steele Paddon |
Associate Creative Director | Manuel Torres-Kortright |
Art Supervisor | Jen Garcia |
Copywriter | Mishal Jagjivan |
Photographer | Alberto Oviedo |
Photographer | Ben Gamble |
Global Account Director | Jamie DeFer |