Ali Gayowski
Account Director at FCB Canada
Toronto, Canada
TitleGold Digger
Agency
Campaign Remove gender bias from dictionaries
Advertiser BMO
Brand BMO Bank
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story As part of its longstanding commitment to empowering the female leaders of tomorrow, BMO has launched an online initiative to eliminate discriminatory language in dictionary definitions for terms such as “gold digger” and “shopaholic.”
Media Type Web Film
Length
Post Production
Editing Company
Production Company
Chief Creative Officer
Group Creative Director
Group Creative Director
Associate Creative Director
Art Director
Copywriter
Copywriter
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Senior Producer
Editor
EVP
General Manager
VP
Group Account Director
Account Director
Account Supervisor
Chief Strategy Officer
VP
Strategist
Director
Executive Producer
Line Producer
Director of Photography (DOP)
Editor
Executive Producer
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Flame Artist
Music
Music Director
Music Composer
Executive Music Producer
Casting
Casting
Media Agency
Group Director
Director
Account Manager

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