Rupert Deans

Rupert Deans

CEO at Plattar
Melbourne, Australia

Summary

It is predicted that by 2018, 40% of businesses will have an innovation strategy that utilises Augmented Reality (AR)
In the past AR has been complicated, expensive and time consuming to create, with few options for branding and managing your own experience.
Plattar is a simple and powerful took that solves all of these problems.
Plattar is a cloud-based platform that allows brands, publishers and agencies to create, manage and distribute augmented/mixed reality content in a simple, cost-effective way. The platform comprises a template driven app builder and content management system for managing AR/MR experiences, and can deploy content to any device in any location.
Our platform has been used by some of the world's biggest brands to create amazing AR experiences including:
Fonterra | PWC | Australia Post | Real Estate Australia (REA Group) | News Corp | Red Bull | Unilever
Start adding digital layers to your world today! We would love to hear from anyone who either has a need or wants to understand how this powerful technology can add value to your business, feel free to reach out for a chat.
rupert@plattar.com
www.plattar.comhttps://plattar.com/what-is-plattar/ 

Positions

CEO
Plattar - Augmented Reality Platform
August 2014 - Present (3 years)
Plattar is a cloud-based platform that allows brands, publishers and agencies to create, manage and distribute augmented reality content in a simple, cost-effective way.

The platform comprises a template driven app builder and content management system for managing AR experiences, and can deploy content to any device. Plattar operates on a software as a service subscription model, and for larger projects provides bespoke content solutions and support. This combined with a custom consulting service makes for a powerful solution to enterprise and SMB clients. Plattar has also recently closed a seed round of investment led by News Corp.

Plattar has established a blue chip early client base in Australia, New Zealand and the US that includes Fortune 500 and ASX100 companies. Plattar has proven the potential for its AR technology across industries, and for multiple applications - from marketing and brand awareness purposes, through to commercial and industrial applications.

Clients:
NewsCorp
Swinburn
Australia Post
Real Estate Australia (REA Group)
Frucor
Fisher and Paykel
HELL Pizza
SeaLife

Plattar has been featured in selected publications and industry commentary:
The Australian
Forbes
Startup Daily
StartupSmart
Tech In Asia
ITNews
Business Insider
B&T
CMO Magazine
Marketing Magazine
Stuff
NZ Herald
CBS
Channel 9
Founder - Director
One Fat Sheep
2010 - Present (7 years 7 months)
Established in 2009, One Fat Sheep was born out of a need to challenge conventional thinking and represents a cultural revolution that embraces collaboration, co-creation, creativity and recognition. We deliver effective, end-to-end digital solutions with flexibility and flair – from strategy development to production management to creative digital marketing campaigns and beyond. Our real skills lie in our ability to mix strategy, creativity and technology, and the ability to recognise that the mix is different every time.

One Fat Sheep continually innovates in new areas to harness the potential of next generation technologies and create new digital business models that provide richer online experiences and real return on investment. We want to keep our clients ahead of the technological curve and leverage our proven experience in creating digital strategy and culture to ensure our clients benefit from improved business efficiencies, increased traffic and conversions, and reduced operational costs. At One Fat Sheep, we pride ourselves on delivering bespoke solutions that are always transparent, on time and to budget.
Venture Director
Vizualise
1999 - 2009 (10 years)

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