Guilherme Martins
São Paulo, Brazil
TitleSmart Shelf
Agency
Campaign Smart Shelf
Advertiser Mizuno
Brand Mizuno Sneakers
Date of First Broadcast/Publication
Business Sector Sneakers / Athletic Footwear
Story An interactive display will connect consumers to brand influencers. When removing the sneakers from the shelf, a video call is made, in which the influencer gives his opinion and presents the differentials of the shoe.
Media Type Digital Installation
Length
Creative Director
Art Director
Copywriter
Project Manager
Production Company

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