Guilherme Martins
São Paulo, Brazil
TitleSmart Shelf
Campaign Smart Shelf
Advertiser Mizuno
Brand Mizuno Sneakers
Date of First Broadcast/Publication
Business Sector Sneakers / Athletic Footwear
Story An interactive display will connect consumers to brand influencers. When removing the sneakers from the shelf, a video call is made, in which the influencer gives his opinion and presents the differentials of the shoe.
Media Type Digital Installation
Creative Director
Art Director
Project Manager
Production Company

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