Erica Helling

Erica Helling

Account Director at Young & Rubicam Perú
Peru, Peru

About me

Experta en Comunicaciones, Desarrollo de Campañas de Publicidad, Branding, Marketing y Relaciones Públicas para clientes locales, regionales y globales, con más de 15 años de experiencia laboral. Licenciada en Publicidad y Relaciones Públicas por la Universidad Complutense de Madrid con MBA en IE Business School.

Consejos para contactar:
Correo: ericahelling@gmail.com

Positions

Account Director
Young & Rubicam Perú
May 2016 - Present (2 years 4 months)
Handling Cristal & Cristal Ultra Beer (AB Inbev Comapny) and Inkafarma.
- Peruvian Grand Effie 2017 - Cristal, AB Inbev Company.
- Golden Effie 2017 - Cristal, AB Inbev Company - Back to the 'hood Campaign / Beverages.
- Golden Effie 2017 - Cristal, AB Inbev Company - Back to the 'hood Campaign / Relaunching.
- Silver Effie 2017 - Cristal, AB Inbev Company - Cristal Beer-lifting / Promotions.
Account Director
Lima, Peru
May 2016 - Present (2 years 4 months)
Handling Cristal & Cristal Ultra Beer (AB Inbev Comapny) and Inkafarma.
- Peruvian Grand Effie 2017 - Cristal, AB Inbev Company.
- Golden Effie 2017 - Cristal, AB Inbev Company - Back to the 'hood Campaign / Beverages.
- Golden Effie 2017 - Cristal, AB Inbev Company - Back to the 'hood Campaign / Relaunching.
- Silver Effie 2017 - Cristal, AB Inbev Company - Cristal Beer-lifting / Promotions.
Account Director
Y&R PERU
May 2016 - Present (2 years 4 months)
Handling Cristal & Cristal Ultra Beer (AB Inbev Comapny) and Inkafarma.
- Peruvian Grand Effie 2017 - Cristal, AB Inbev Company.
- Golden Effie 2017 - Cristal, AB Inbev Company - Back to the 'hood Campaign / Beverages.
- Golden Effie 2017 - Cristal, AB Inbev Company - Back to the 'hood Campaign / Relaunching.
- Silver Effie 2017 - Cristal, AB Inbev Company - Cristal Beer-lifting / Promotions.
Account Director
Lima, Peru
2013 - 2014 (1 year)
- Development, coordination and alignment of regional and local campaigns, achieving:
- Alignment and execution of management guidelines in regional campaigns.
- Financial supervision of client ́s budget.
- Project management, research and brand image.
- Competitive analysis and market situation (Brand Review).

CLIENTS: Alicorp (Bolívar & Marsella powder soap, Don Vitorio & Alianza spaghetti, Primor, Primor Premium, Primor Desarrollo and Cocinero oils, Mazamorra Negrita & Negrita jelly - desserts), L´Oreal (Garnier Nutrisse & Cor Intensa hair dye), Intralot (Kábala lottery).
Account Director
Lima, Peru
2013 - 2014 (1 year)

- Development, coordination and alignment of regional and local campaigns, achieving:
- Alignment and execution of management guidelines in regional campaigns.
- Financial supervision of client ́s budget.
- Project management, research and brand image.
- Competitive analysis and market situation (Brand Review).

CLIENTS: Alicorp (Bolívar & Marsella powder soap, Don Vitorio & Alianza spaghetti, Primor, Primor Premium, Primor Desarrollo and Cocinero oils, Mazamorra Negrita & Negrita jelly - desserts), L´Oreal (Garnier Nutrisse & Cor Intensa hair dye), Intralot (Kábala lottery).
Regional Account Director
São Paulo, Brazil
2010 - 2012 (2 years)
- Development of campaigns for the region (LATAM) and adaptation of global campaigns.
- Alignment and monitoring of major campaigns as well as regional and global processes.
- Support full customer service (ATL & BTL).
- Strategic planning and KPIs monitoring.
- Contribution to digital communication strategies.
- Cross-media advertising (interactive, social and offline).
- Financial management of materials at the regional level.
- Participation in media planning decisions.
- Competitive analysis and market situation (Brand Review).

CLIENTS: Unilever (Sedal for LATAM, Brilhante, Lux), Kraft (Halls & Philadelphia Cheese), HSBC, Brand USA.
Regional Account Director
São Paulo, Brazil
2010 - 2012 (2 years)

- Development of campaigns for the region (LATAM) and adaptation of global campaigns.
- Alignment and monitoring of major campaigns as well as regional and global processes.
- Support full customer service (ATL & BTL).
- Strategic planning and KPIs monitoring.
- Contribution to digital communication strategies.
- Cross-media advertising (interactive, social and offline).
- Financial management of materials at the regional level.
- Participation in media planning decisions.
- Competitive analysis and market situation (Brand Review).

CLIENTS: Unilever (Sedal for LATAM, Brilhante, Lux), Kraft (Halls & Philadelphia Cheese), HSBC, Brand USA.
Account Supervisor
Madrid, Spain
2007 - 2010 (3 years)
- Participation in launching and relaunching of strategic campaigns.
- Adaptation of regional and local campaigns.
- Participation and coordination of promotional campaigns online contests (digital).
- Design and modification of packaging of all the Cuétara range.
- Competitive analysis and market situation (Brand Review).

CLIENTS: Cuétara, McNeil Johnson & Johnson, Novartis, Visa, Procter & Gamble (Olay, Head & Shoulders, Fluocaril), General Mills, Tres Aguas Mall.
Account Supervisor
Madrid, Spain
2007 - 2010 (3 years)
- Participation in launching and relaunching of strategic campaigns.
- Adaptation of regional and local campaigns.
- Participation and coordination of promotional campaigns online contests (digital).
- Design and modification of packaging of all the Cuétara range.
- Competitive analysis and market situation (Brand Review).

CLIENTS: Cuétara, McNeil Johnson & Johnson, Novartis, Visa, Procter & Gamble (Olay, Head & Shoulders, Fluocaril), General Mills, Tres Aguas Mall.
Account Executive
Madrid, Spain
2003 - 2007 (4 years)
- Conducting promotional, prices campaigns and launching campaigns.
- Adapting and implementing local campaigns (ATL & BTL).
- Monitoring and control of projects.
- Competitive analysis and market situation (Brand review).

CLIENTS: Burger King, Hyundai, Popular Bank, Ayuntamiento de Madrid, Roberto Verino, Alfonso X El Sabio University.
Account Executive
Revolution Advertising - Spain
2003 - 2007 (4 years)
- Conducting promotional, prices campaigns and launching campaigns.
- Adapting and implementing local campaigns (ATL & BTL).
- Monitoring and control of projects.
- Competitive analysis and market situation (Brand review).

CLIENTS: Burger King, Hyundai, Popular Bank, Ayuntamiento de Madrid, Roberto Verino, Alfonso X El Sabio University.
Marketing Assistant
Buenos Aires, Argentina
1999 - 2002 (3 years)
- Competitive analysis and market situation (Brand Review).
- Organization and logistics of focus groups (Pretest and Postest).
- Elaborate client ́s presentations and draft reports.

CLIENTS: Ahold Group - Disco supermarkets, Visa, Repsol YPF.
Account Assistant
Burson-Marsteller - Argentina
1997 - 1999 (2 years)
- Elaborate client ́s presentations and draft reports.
- Participation in media trainings for senior managers.
- Organization of logistical issues in crisis situations.
- Participation in press conferences and crisis management.
- Organization and events management.

CLIENTS: Danone, Kimberly-Clark, Repsol YPF, Fidelity Investments.

Education

Degree in Advertising

2007 - Present (11 years 8 months)

MBA

2009 (1 year)

Degree in Advertising

Degree in Advertising

1998 (1 year)

Degree in Advertising

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