Susanne Pluemecke
Business Director at DDB Berlin
Berlin, Germany
TitleCOIN
Agency
Campaign Lives way more interesting than yours.
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication
Business Sector Cars
Story  




The great majority of us are not as adventurous and well-traveled as we might think we are.In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us.Based on this simple but powerful insight, we created a campaign that tells the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.



Media Type Print
Creative Managing Director
Executive Creative Director
Creative Director
Copywriter
Business Director
Copywriter
Art Director
Art Director
Photographer

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