Grace Espinoza

Grace Espinoza

Strategy Executive at UM Australia
Sydney, Australia

Summary

I have a passion for communication strategies that simply make sense. 

Positions

Strategy Executive
UM Australia
February 2017 - Present (8 months)
Partnerships Trader
UM Australia
October 2016 - January 2017 (3 months)
Partnerships Executive
UM Australia
May 2016 - September 2016 (4 months)
Partnerships Graduate
UM Australia
October 2015 - April 2016 (6 months)
Managed the day-to-day needs for a lovely handful of clients, namely booking, monitoring and reporting on digital, TV, outdoor and print campaigns.
Strategist
Kajulu Blue
June 2015 - October 2015 (4 months)
I worked as the Strategist on a client brief for Save The Children Australia, provided by the IAA Big Idea Competition. My role was to research and detect valuable information to devise useful and meaningful insights that provided a springboard for ideas.

Kajulu Blue was a top-four finalist, and went on to become the National Champions of the Big Idea Pitch held at Zenith Optimedia.
Creative Connections Intern
UM Australia
June 2015 - July 2015 (1 month)
As a member of a thriving creative connections media agency, my experience involved:
- Workshops in digital, programmatics, strategy, creative, connections design, mobile, innovation, research and social
- Campaign brainstorms
- Creating production schedules
- Updating campaign monitoring reports
- Learning to use Roy Morgan
- Nielson TV ratings course

The most beneficial aspect of this internship was creating a campaign strategy, recommendations and media plan for a client brief as a major project provided by UM. Utilising the agency's resources and mentoring, the recommendations were presented back to the agency and received outstanding feedback.
Marketing Intern
Loot + Law
November 2013 - December 2013 (1 month)
Loot + Law is a Men's online fashion retailer. My role included:
- Researching and analysis of target market
- Competitive analysis
- Generation of marketing schemes and POV's

Education

Bachelor's Degree - B Business (Marketing) / B Communications (Advertising)

Charles Sturt University, Bathurst
2012 - 2015 (3 years)

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