As a member of a thriving creative connections media agency, my experience involved:
- Workshops in digital, programmatics, strategy, creative, connections design, mobile, innovation, research and social
- Campaign brainstorms
- Creating production schedules
- Updating campaign monitoring reports
- Learning to use Roy Morgan
- Nielson TV ratings course
The most beneficial aspect of this internship was creating a campaign strategy, recommendations and media plan for a client brief as a major project provided by UM. Utilising the agency's resources and mentoring, the recommendations were presented back to the agency and received outstanding feedback.