Alison Fahey

Alison Fahey

Chief Marketing Officer at 4A's
New York, United States

Summary

Alison Fahey became the first Chief Marketing Officer for the 4A’s in March of 2014. In this newly created position, she draws on her extensive knowledge of the advertising industry and her many years of experience as a journalist to create new opportunities for the organization to engage with and deliver value to member agencies and the industry at large. Overseeing the marketing and communications team, Fahey is responsible for elevating the Association’s branding and marketing, developing strategic partnerships and creating a new digital-publishing platform.Fahey spent most of her career at Adweek, where she enjoyed a 10-year run as Editor-in-Chief. During her tenure, she oversaw the highest readership in the magazine’s history and spearheaded the launch of a number of highly successful brands, including Adweek.com and AdFreak.com.From 2010 to 2013, Fahey served as the first Executive Director of Content at Adweek, collaborating with media companies and advertising agencies to develop content-marketing solutions, which resulted in a new, fast-growing division. She has appeared at countless events and in the media, speaking as an industry expert on advertising and media news, trends, innovation and creativity.Fahey left Adweek in 2013 and, for the next year, advised several marketing agencies on branding, recruiting, strategy and content development.Fahey has served on industry boards, including American Advertising Federation and the Advertising Education Foundation. She currently sits on the boards of TORCH, an afterschool mentorship program in New York City, and Transitions Global, a non-profit organization that serves survivors of sex trafficking in Cambodia. 

Positions

Chief Marketing Officer
New York, United States
March 2014 - Present (3 years 7 months)
As the CMO of the 4A's, my team handles branding, content development, event and membership marketing, strategic partnerships, marketing communications, brand reputation and thought leadership. I'm heavily involved in creating sponsorship opportunities and benefits and in programming, branding and promoting our flagship event, Transformation.

My team here consists of a director of marketing, a director of content development, a designer, director of digital properties, an email and social marketing manager and an external PR agency. This role allows me to combine my many years in journalism with the business side skills I developed during my last 5 years at Adweek.
Marketing and Agency Strategy, Content Development, Branding
Paley Center for Media, Havas, Ad Agencies
March 2013 - March 2014 (1 year)
Consulted with multiple agencies and various companies on branding, strategy, marketing and content development.
Executive Director of Content
New York, United States
2008 - 2013 (5 years)
Created multimillion dollar revenue stream by identifying and creating multi-platform content solutions for advertisers and partners, including custom events, branded websites and digital and print reports.
Editor in Chief
New York, United States
1998 - 2008 (10 years)
Reporter, News Editor
New York, United States
1992 - 1998 (6 years)

Education

Bachelor of Arts (B.A.) - Journalism, Marketing, Philosophy

Villanova University

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