Jennifer Vanderkreeke
Vice President (VP) at MercerBell
Sydney, Australia
TitleCarnival
Agency
Campaign Carnival
Advertiser Carnival Cruise Lines
Brand Carnival Cruise Lines
Date of First Broadcast/Publication 2017 / 7
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story A giant green slide is the focus on the first campaign from Mercerbell and Carnival Cruise Line.

The iconic Green Thunder waterslide magically appears to rescue holiday makers from their dreary and frustrating holidays and transport them to the fun of a Carnival Cruise.

The prop from the TV commercial, which replicates the actual slide onboard of the cruise ships, will form part of a virtual reality experience that will tour the country.

People will be able to wear a VR headset and step into the real Green Thunder escape hatch where they can experience waterslide in 360 degrees.

Media Type Television
Length
Executive Creative Director
Art Director
Copywriter
Strategic Planner
Group Account Director
Account Manager
Vice President (VP)
Marketing Director
Brand Manager

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