Title | Carnival |
Agency | MercerBell |
Campaign | Carnival |
Advertiser | Carnival Cruise Lines |
Brand | Carnival Cruise Lines |
Date of First Broadcast/Publication | 2017 / 7 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | A giant green slide is the focus on the first campaign from Mercerbell and Carnival Cruise Line. The iconic Green Thunder waterslide magically appears to rescue holiday makers from their dreary and frustrating holidays and transport them to the fun of a Carnival Cruise. The prop from the TV commercial, which replicates the actual slide onboard of the cruise ships, will form part of a virtual reality experience that will tour the country. People will be able to wear a VR headset and step into the real Green Thunder escape hatch where they can experience waterslide in 360 degrees. |
Media Type | Television |
Length | |
Executive Creative Director | David Bell |
Art Director | Michael Nikotin |
Copywriter | Neil Harris |
Strategic Planner | Lisa Burprich |
Group Account Director | Matt Olanda |
Account Manager | Mikaela Humphries |
Vice President (VP) | Jennifer Vanderkreeke |
Marketing Director | Jayne Andrews |
Brand Manager | Cassandra Drougas |