| Title | X-Class - First Of A New Kind - Teaser (125s) |
| Brief | Storms swirling, waves crashing, mountains of ice falling into the sea. What looks to be a trailer for a blockbuster movie is actually a teaser for the unveiling of a new kind of vehicle. Challenge the elements. Master all kinds of terrains with unparalleled elegance. Introducing the Mercedes-Benz X-Class - the world’s first premium class pick-up truck. |
| Agency | Lukas Lindemann Rosinski |
| Campaign | First of a new kind |
| Advertiser | Daimler AG |
| Brand | Mercedes-Benz X-Class |
| Posted | November 2017 |
| Business Sector | Automotive |
| Story | Challenge the elements. Master all kinds of terrains with unparalleled elegance. It’s the dawn of an new era. The first of a new kind. Introducing the Mercedes-Benz X-Class - the world’s first premium class pick-up truck - coming in 2018. |
| Media Type | Web Film |
| Production Company | Sehsucht GmbH |
| Director | Ole Peters |
| Chief Creative Officer | Arno Lindemann |
| Creative Director | Tobias Feige |
| Copywriter | Tobias Feige |
| Head of Design | Dennis Mensching |
| Management Supervisor | Thorben Weide |
| Project Manager | Schouwit Berhe |
| Production Company | important looking pirates |
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