Elizabeth Branger

Elizabeth Branger

Director Creative Excellence Operations at SapientRazorfish
Miami, United States

Summary

Highly creative, results-oriented marketer with a collaborative approach to driving communications and strategies.
Proven ability to build and maintain strong, strategic relationships with business partnersStrong writing and communication skillsAbility to interact at all levels of the organization.Excellent at managing and delivering on multiple; fast paced, high value initiativesStrong leader adept at driving processes and managing multiple responsibilities at once
Key areas: Account and Client Management, Partnership Negotiation and Relationship Management, Public Relations, Social Media Management, Marketing Strategy, Awards Strategy and Project Management 

Positions

Director, Creative Excellence Operations
SapientRazorfish
September 2011 - Present (5 years 11 months)
Drive Global Creative Awards Program: I partner with creative leadership across our global offices to direct our presence at the most recognized competitions in the industry.

Ability to research, evaluate and recommend strategies and tactics that will contribute to the agency's creative goals and are in support of our vertical lines of business.

Oversee content creation and curation for agency's Creative Excellence team.

Drive communication streams across the organization and all available channels in support of fostering our creative program and showcasing our great work.

Foster new relationships and manage business development with leading industry competitions.

Coach company C-suite executives in juror participation (i.e.: Cannes Lions, the One Show, D&AD).

Increase company’s participation and performance wins by over 40% to achieve higher industry visibility and agency rankings.

Work closely with key creative partners and internal business leadership to develop award winning campaigns that effectively showcase our work.

Responsible for event logistics and content planning of global creative leadership conferences.
Account Director
Miami Beach, United States
October 2004 - September 2011 (6 years 11 months)
Client Roster: CitiBank, Celebrity Cruise Lines, NCL, Unilever, Kaplan University, Burger King, Coca-Cola brands: Powerade, vitaminwater, smartwater

Oversee strategic digital marketing plans and solutions for key agency clients.

Responsible for new business, client engagement and account growth; point of contact for senior level management teams.

Drive creative brief development, project kick-offs and checkpoints with integrated teams

Oversee technical development and implementation of all key digital marketing and social media efforts for our clients.

Direct social media and community management initiatives and provide guidance and direction on social plans for client roster.

Partner with client PR teams to evaluate advertising and promotional programs.

Articulate client needs to internal stakeholders.
Product Manager
Yahoo! Hispanic
July 2007 - February 2008 (7 months)
Oversee implementation and execution of entertainment and special coverage sites to attract sponsors and partners.

Understand the Hispanic audience and develop an editorial calendar that supports its interests.

Initiate and lead product development process from development, positioning, to market

Conceptualize project plans that utilize Web 2.0 applications and services such as social networking, bloggers, tags and RSS feeds.

Lead engineering team to design content management systems that will support content creation and maintenance.

Utilize internal data sources to track key metrics for all content produced and use this information to inform future content production.
Marketing Promotions Manager
CUNARD LINE LIMITED
March 2003 - October 2004 (1 year 7 months)
Manage marketing and promotional events campaign for Cunard Line's Queen Mary 2.

Monitor and evaluate media plans and campaigns by adjusting strategy to changes in the marketplace.

Manage relationship with agency of record and collaborate with team to finalize media plans. Set goals and priorities to increase sales growth.

Lead all event planing efforts

Research viable, promotional opportunities to help strengthen the brand.

Partner with Business Development team in the implementation of integrated communication strategies and new marketing campaigns.

Education

University of Miami, Coral Gables

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