| Title | First Date |
| Agency | Ogilvy India |
| Campaign | #KyaDinThe |
| Advertiser | Tata Sky Ltd. |
| Brand | Tata Sky |
| Date of First Broadcast/Publication | 2017 / 7 |
| Business Sector | TV/Radio Programs & Stations |
| Story | Tata Sky has launched a new ad campaign featuring veteran actor Sharmila Tagore. Consisting of three digital films, the new campaign promotes the classic cinema offering in partnership with Shemaroo Entertainment. Titled #KyaDinThe, the campaign features a grandmother (Sharmila Tagore) helping her grandson to woo his girlfriend. Most of grandma's love tips come from the classic Hindi movies In this second ad, as the boy prepares to go for his first date his mood is dampened by a shower of rain. The grandmom shows him scenes from movies in the past when small talk became poetry in the rain. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Sukesh Nayak |
| Creative Director, Copywriter | Nishant Pratap |
| Pratheeb Ravi | |
| Producer | Payal Arora |
| Creative controller (copy) | Chhavi Sahni |
| Creative controller (art) | Soumen Nath |
| Vice President (VP) | Jaikishan Menon |
| Account Director | Karuna Nayak |
| Account Executive | Sharon Faria |
| Planning Director | Priyanka Nair |
| Director | Sana Ahmed |
| Director | Beeswaranjan Pradhan |
| Production Company | Hot Films |
More Work
SEE ALLFirst Fight
- BRAND:
- Tata Sky
- AGENCY:
- Ogilvy India
Confession
- BRAND:
- Tata Sky
- AGENCY:
- Ogilvy India