Simon Cazelais

Simon Cazelais

Partner, President at bleublancrouge
Montreal, Canada

About me

Simon has over 15 years of experience in marketing and communications. He made his mark in sponsorship in 2008, when he published the first worldwide study on how to measure sponsorship performance. His “Sponsorship Insight Model” has become an industry standard throughout North America.

Bleublancrouge recruited Simon in 2009, and he quickly moved up the ranks to become President of Bleublancrouge Montreal. He has contributed to the success of a number of brands, including Loto-Québec, PPG-Sico, Bombardier Recreational Products, Cadillac Fairview and Sherlock. His work has been rewarded at the Crea Awards, the Strategy Awards, the Cassies and the Marketing Awards. In 2013, he made Marketing Magazine’s 30 Under 30 list, which recognizes the “Smartest Young Thinkers in Marketing” working in Canada today. In 2015, he co-wrote The Usefulness of Brands, a new approach for fostering lasting relationships between companies and citizens. Today, Simon’s mission is to find innovative ways to grow our clients’ business. 


Partner, President
Montréal, Canada
October 2016 - Present (6 years 4 months)
Lecturer - Marketing Communication Program
Institut de leadership en gestion
April 2016 - November 2016 (7 months)
Partner, VP Strategic Development
Montréal, Canada
July 2015 - October 2016 (1 year 3 months)
Université de Montréal
January 2013 - September 2016 (3 years 8 months)
Course: Sponsorship Management
VP Account Services
Montréal, Canada
July 2013 - July 2015 (2 years)
Lecturer - Formation des cadres et des dirigeants
Montréal, Quebec, Canada
November 2011 - April 2012 (5 months)
Institut de l'événement / Event Institute
September 2010 - April 2012 (1 year 7 months)
Account Executive
Fusion Alliance Marketing - Cossette
January 2009 - May 2009 (4 months)
Sponsorship Advisor
April 2006 - January 2009 (2 years 9 months)
President - consultant
CAZ Communication Inc.
2003 - 2006 (3 years)
Sponsorship management and research
Event marketing
Event management

Clients: Schering Canada, Challenge Volleyball de Repentigny, Sand Blast Beach Tour.
Supervisor / Team Leader
SDI Marketing
2003 (1 year)



2015 (1 year)

Certification en leadership et habiletés de direction

2015 (1 year)

M. Sc. Marketing Field Of Study Master thesis: Performance measurement in event sponsorship: The Sponsorship Insight Model (SIM)

2007 - 2009 (2 years)
Activities and Societies: First worldwide research in performance measurement in event sponsorship including case studies in Australia, United States and Canada.

BAA Management

2003 - 2006 (3 years)
Activities and Societies: Jeux du Commerce, Société des Relations d'Affaires, Profil Entrepreneurship

One semester exchange program

2004 (1 year)

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