Virginia Beal

Virginia Beal

Senior Research Scientist at EHRENBERG-BASS INSTITUTE
Adelaide, Australia


My career in marketing and research has spanned the last 17 years. I have worked in the UK and Australia for organisations such as Network TEN, BBC, New International and TIME magazine. While my commercial research clients include Mondelez, SC Johnson, Unilever, CNBC Europe, Kraft (USA), Pepsi Co, Brand SA, and Turner Broadcasting (USA) to name a few. I have also presented my findings at international conferences like AFR Audience Measurement in NYC and ESOMAR WM3 in the UK.
I am currently based at the Ehrenberg-Bass Institute where our research is supported by corporations around the globe such as Mars, Procter & Gamble, Unilever, Coca-Cola, Kraft, Turner Broadcasting, CBS, ESPN, Network TEN and others. 

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