| Title | The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel |
| Brief | The unboxing trend on youtube is strangely mesmerising: millions of viewers tune into watch toys being unwrapped. That’s it. Playing off this strange, yet extremely successful trend, Volvo Trucks invited one lucky wide-eyed youngster to unbox the largest object ever unboxed: its Volvo VNL truck. And the views went through the roof. |
| Agency | Forsman & Bodenfors Stockholm |
| Campaign | The New Volvo VNL |
| Advertiser | Volvo Trucks |
| Brand | Volvo Trucks |
| Date of First Broadcast/Publication | 2017 / 7 |
| Business Sector | Automotive |
| Story | To launch the new Volvo VNL in North America, we set up a live event inCharlotte, USA: The largest unboxing – ever – approved by Guinness WorldRecords.The first one who got to see this brand new model was a great truck lover, the 3-years-old Joel Jovine that got the surprise of his life.The event was then turned into a mini-documentary, used for PR and on socialmedia. |
| Media Type | Web Film |
| Length | |
| Audio Post Production | Media.Monks |
| Account Director | Olle Victorin |
| Account Manager | Britta Malmberg |
| Art Director | Kim Cramer |
| Art Director | Anders Eklind |
| Copywriter | Bjorn Engstrom |
| Copywriter | Martin Ringqvist |
| Designer | Jerry Wass |
| PR Strategist | Bjame Darwell |
| Account Planner | Tobias Nordström |
| Agency Producer | Lena Sellman |
| Agency Producer | Peter Gaudiano |
| Production Company | ACNE |
| Production Company Producer | Lars Nordenson |
| Executive Producer | Petur Mogensen |
| Media Partner | Oath |
| Director / Editor | Torbjorn Martin |
| Music | Jonas Quant |
| Social Media Expert | South Agency |
| PR | Ogilvy, Oath, Volvo Trucks |