Anthony Delorme

Anthony Delorme

Partner at R2 - Agence Digitale
Paris Area, France, France

About me

More than 16 years expertise in the digital industry.

Track record of setting up innovative business models, marketing strategies and business development efforts for several companies among them : Sybase, Alcatel, Nextedia, Lagardere Active, Fred&Farid Group

- General Management
- Brand Digital Strategic Planning
- Brand Activation Planning
- Content Strategy, Acquisition & Licensing
- Strategic Business Development
- Online traffic growth/User acquisition/Viral marketing
- Strategic partnerships

Anthony has a Master degree in International Business and Marketing.


R2 - Agence Digitale
January 2017 - Present (2 years)
Partner and Head of strategic planning
I believe in continuous learning & I refuse the status quo.
January 2017 - Present (2 years)
Accompagne la team de HelloJam sur les sujets marcom et business développement.

Jam est un service basé sur de l’intelligence artificielle qui fonctionne via Facebook Messenger et recommande à la demande les meilleures idées d’utilisation de son temps libre et de sorties à Paris
Grâce à cet influenceur virtuel narrowcast, Jam se positionne comme le lab et le baromètre de la génération Millennials.

Jam permet aux marques de prendre le pouls d’une génération qu’ils ont du mal à appréhender et avec laquelle ils peinent à connecter.

N'hésitez pas à me contacter pour une opportunité business / partenariat
Visiting Professor
ebs Paris - European Business School Paris
September 2016 - Present (2 years 4 months)
In charge of the digital advertising strategy class for Master II students : specialisation in Digital Marketing and e-commerce
Visiting Professor
Paris, France
September 2016 - Present (2 years 4 months)
In charge of the digital advertising strategy class for Master I students : specialisation in Digital Marketing and e-commerce
Marketing Consultant | Digital Strategist | Communications Planner
Independ consultant
September 2016 - January 2017 (4 months)
Passionate. Savvy. Visionary. Cerebral. Results-Driven.
Helping organizations, from startups to established brands, with their marketing and communication needs. Strong focus in digital strategy and brands digital transformation.

I believe in continuous learning & I refuse the status quo.
October 2014 - September 2016 (1 year 11 months)
Managing Marketing & Communication strategy team
- Strategic Marketing B2B and B2C
- Providing strategic inputs, insights and innovation
- Member of the Board of Directors

Strong focus on:

- Defining the brand plateform and media brand content production
- Setting up National and local advertising campaigns
- Defining and implementing relationship marketing, acquisition program and loyalty program
- Setting up our Corporate and social media brand content strategy and associate implementation
- Developing corporate and customer events & strategic partnerships
Strategic Planning Director
Paris La Défense Cedex, France
January 2014 - November 2014 (10 months)
In charge of the strategic Communication planning of a brands' portfolio.
Definition of communication plateforms and brand activation ecosystems.

Supervising Reckitt Benckiser ENA Commex Hub strategic planning for Harpic, Veet, Calgon and Cillit Bang.
Strategy and brand activation for Shiseido, Adidas, Reebok.
Involved in major pitch process with a strong focus on reinventing brands digital approach.
Digital Strategy Director
Los Angeles, United States
April 2013 - December 2013 (8 months)
Reporting to the chairman of the group
In charge of digital questions.

# Brand Digital Strategic Planning
# Digital investment & innovation for the group
Managing Director
Eddi&Son // FredFarid Group
August 2010 - December 2013 (3 years 4 months)
"We help brands go mobile"
From e-marketing to m-marketing.

Strategy,Creativity, Design, e&m Marketing.

Eddi&Son helps companies leveraging mobile & tablet to transform their digital strategy.

Major customers : Lesieur, Bongrain, Société Générale, Coyote System, Weight Watchers, Schweppes, Laboratoires Juva Santé, Maison Blanche, Mobile Amusement.
35065 Rennes, France
January 2013 - June 2013 (5 months)
In charge of the digital advertising strategy class for ESC Rennes Business School Master II Specialisation in Digital Marketing.
Lecturer - Chargé de cours
Paris, France
September 2011 - May 2012 (8 months)
Teacher of classes in Master of Communication (Graduate studies Bac+5), about the new communication and marketing strategies in the mobile industry
Mobile Business Development and Partnership Director
Lagardere Active
October 2008 - August 2010 (1 year 10 months)
Lagardere Active – Digital Business Group
1/ Mobile Advertising
- Mobile application advertising format definition
- Benchmark and best practices
- Sales team training and pre sales meeting

2/ Branded content, Editorial partnership
- Set up partnership to integrate additional services and content to our bunch of mobile applications - Amazon, Fnac...
- Deliver customized integration formats within our applications to advertisers

3 / International Business development Mobile services
- Operate and define international Lagardere Active subsidiaries mobile strategy in collaboration with local management.
- RFQ definition, Selection of appropriate business partners, business model definition, content and services definition.
- Current development: Japan, Netherlands, Italia
Director Mobile Marketing
Boulogne Billancourt, France
February 2007 - October 2008 (1 year 8 months)
Development of the Mobile Marketing Department
- Strategic positioning, market study, business plan, partnership strategy and roadmap
- Product Marketing and Service definition
- Pre sales and business development.
- Adnetwork Management
- Conception and setting-up of direct marketing and media campaigns
- Selection and management of technological solutions suppliers

Mobile Marketing campaigns for major companies like :Sephora, Michelin, Accor, Total, IBM
Business Development Manager Mobile Operators, Portal, ISP
Jet Multimedia
February 2006 - February 2007 (1 year)
International Business Manager Service Delivery Platform
March 2004 - February 2006 (1 year 11 months)
Strongly involved in the creation of a new business unit within Alcatel,—Mobile Kiosk“. Alcatel multi platform Wireless Application ServiceProvider (sms, mms, browsing, video)
Definition of the product development needs in term of application(Wap rendering, Streaming Video) and associated business models.
Definition of the strategic market attack plan per customer segment and countries: telecom operators, ISP, potential MVNO and contentproviders.
Analysis of the competition per segment of services and regions.
Development awareness of the new project among all marketing &sales forces within Alcatel global and local entities.
Sales support activity through answer to RFQ and customer meetings
Business Development Manager
Mobile365 (Formely Mobileway)
January 2001 - February 2004 (3 years 1 month)
Wireless Application Development through marketing partnerships.
Business Development with leading media and wireless companies such as EMI Music,Canal Plus,Lagardere, Musiwave,NRJ Radio,AOL.


MBA International Business

1998 - 1999 (1 year)

Master International Business

1995 - 1997 (2 years)

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