| Title | National Adopt A Shelter Pet Day |
| Agency | J. Walter Thompson New York |
| Campaign | The Shelter Pet Project |
| Advertiser | The Humane Society Of The United States |
| Brand | The Humane Society Of The United States |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Animal Rights/Safety/Adoption |
| Tagline | Start a Story. Adopt. |
| Story | We challenged the misperceptions by providing examples of shelter pets that are perfect, healthy and happy. Pets that everyone knows and loves. The most famous dogs and cats today aren’t coming from Hollywood; they’re coming from the internet. Videos of dogs and cats can have millions of views. There are pets with millions of fans, followers and likes. Today, there are cat film festivals, pet agents and celebrity pet products. Many of these celebrity pets started as shelter pets. |
| Media Type | Digital |
| Length | |
| Executive Creative Director | Florent Imbert |
| Creative Director | Karl Ackermann |
| Art Director | Bob Broadfoot |
| Chief Creative Officer | Brent Choi |