Radha Subramanyam

Radha Subramanyam

President, Insights, Research and Data Analytics at iHeartMedia
Greater New York City Area, United States

Summary

Radha Subramanyam is President of Insights, Research and Data Analytics for iHeartMedia. Having spent the last decade as a top research, analytics and consumer insights expert, she is one of a select group of media and entertainment executives with extensive experience in all areas of the industry – television, digital, radio, and social media.
Radha plays a vital role in iHeartMedia’s vast array of operations, which encompasses radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, and independent media representation. Her responsibilities include developing and managing an expansive range of data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement/attribution and marketing research.
Radha‘s tenure at iHeartMedia began in 2012, when she was named to the newly created position of Executive Vice President of Sales and Marketing Research. In 2014, she was promoted to the role of President. Radha previously served in senior executive roles at Yahoo!, MTV Networks and Nielsen.
In 2013, 2014, 2015 and 2016 Radio Ink named Radha as one of the Most Influential Women in Radio and featured her on the cover of their 2013 November issue. In 2011 and then again in 2016 she was honored as one of the Most Powerful and Influential Women in the Tri-State area by the National Diversity Council. Radha is also the recipient of the Women with Solutions award, from the Alliance for Women in Media, for her leadership in increasing awareness and access to science, technology, engineering, and math to young women. And 2017 Radha was named one of the Top Women in Digital by Cynopsis Media.
Radha began her media career at NBCUniversal after having previously taught media and entertainment at Vassar College and New York University. She holds a Ph.D. from Northwestern University.

Positions

President, Insights, Research and Data Analytics
iHeartMedia
March 2012 - Present (5 years 5 months)
Hired into newly created position to develop and manage a range of data and research efforts across media forms for IHeartMedia. Some current areas of focus include Ad Sales Research, Digital Analytics, Mobile Measurement, Programming Analysis, Music Research, Campaign Measurement/Attribution and Marketing Research.
SVP, Insights, Research and Analytics
The Nielsen Company and NMIncite, A Nielsen McKinsey Company
January 2011 - March 2012 (1 year 2 months)
One of the founding members of a new Analytics function at Nielsen that uses the breadth of data and analytic capabilites of the company to provide consultative services to clients and Thought Leadership to the industry.
VP, Global Head of Corporate and Media Research
2008 - 2011 (3 years)
Responsibilites across Brand, Thought Leadership, Media Programming, Media Product as well as Ad Sales Research.
VP
MTV Networks
2004 - 2008 (4 years)
Managed research and analytics teams across Programming, Ad Sales and Digital for a range of Youth and Family oriented brands
Director
Comedy Central
2002 - 2004 (2 years)
Manager
NBC cable
1999 - 2002 (3 years)
Manager
NBC Universal
1999 - 2001 (2 years)

Education

Ph.D Field Of Study Radio-TV-Film

Northwestern University Medill School Integrated Marketing Communications, Evanston
1992 - 1996 (4 years)

BA Hons - English

Delhi University
1988 - 1991 (3 years)

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