Rebecca Lieb

Rebecca Lieb

Analyst | Author | Advisor at COnglomotron LLC
New York City, United States

Summary

Content strategy, content marketing and digital marketing Innovation. As a high profile and well respected analyst, practitioner, strategist, advisor, author and speaker, I've been at the forefront of digital advertising and media since the beginning. I've also published a significant body of original research, including a large body of work on the topics of content marketing, content strategy and converged media.

I have deep experience in marketing for media and tech companies, often with a global purview, and have also served as a strategic advisor and corporate trainer to a wide range of brands such as Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, Cisco, DuPont, Pinterest, Gannett, the IAB, Fidelity, Save the Children, and The Federal Reserve Bank of New York.

Positions

Advisory Board Member
Netswitch Technology Management, Inc.
August 2015 - Present (2 years 2 months)
Principal
Conglomotron LLC
July 2015 - Present (2 years 3 months)
Provide strategic advisory services to leading brands and technology start-ups on the topics of content marketing, content strategy, converged media, social media, and native advertising. Client engagement are based on an extensive body of published research on digital media and marketing.

We also author commissioned research and provide inspirational speeches and webinars, as well as training.

Brands we've worked with include: The Home Depot, Adobe, Nestlé, Facebook, Pinterest, DuPont, Honeywell, The Federal Reserve Bank of NY, Fidelity, Wells Fargo, Anthem, American Express, Cisco, Save the Children, the IAB; major advertising and PR agencies; and technology start-ups.
Advisory Board Member
OneSpot
May 2015 - Present (2 years 5 months)
Vice President, Content Marketing
Teradata Marketing Applications
June 2015 - August 2015 (2 months)
Charged with design and implementation of a global content strategy. Oversight of the company's creative, social media, and corporate communications groups as well as agency partners.
Industry Analyst
San Mateo, United States
September 2011 - May 2015 (3 years 8 months)
Cover digital advertising and media with an emphasis on content marketing and content strategy for high-profile Silicon Valley research-based consultancy. Provide strategic advisory on digital marketing for a wide roster of Fortune 500 clients and technology start-ups.

• Authored numerous influential research reports on disruptive technology, including the largest body of published research on content strategy.
• Keynote speaker at conferences and client events worldwide.
• Provide strategic advisory on digital marketing for clients including Fortune 500s, major trade associations, agencies, non-profits, and technology start-ups.
• Frequency cited in major news outlets including The Wall Street Journal, New York Times, NPR, BBC, et al
Vice President, North America
January 2009 - January 2011 (2 years)
Launched/ran day-to-day US office operations of UK-based of digital marketing and ecommerce information, training, conference and research publisher.

- Grew business from zero to multi-million dollars in US membership, events, and training revenue in two years’ time and achieved break-even in 9 months

- Instrumental in landing the largest client engagement in company's 12-year history. Client/partnership wins in first 18 months included Accenture, Jordan Edminston, and Du Pont.
VP & Editor-in-Chief, The ClickZ Network
Incisive Media PLC
January 2001 - April 2008 (7 years 3 months)
Editorial oversight of The ClickZ Network, the single largest source of news, information, opinion and research on interactive advertising and marketing. Properties in the network include SearchEngineWatch.com
Member of Graduate Faculty
New York University Center for Publishing
September 2003 - January 2006 (2 years 4 months)
Lecturer, interactive publishing course, MA program.
Director, Marketing & Corporate Communications
iUniverse.com
June 2000 - November 2000 (5 months)
Created internal marketing and communications for company of 340 with offices across the US and in Shanghai, China. Developed identity, branding and collateral material, including Web site, for newly launched B2B initiatives including technology and education services. Crisis management. Trade show presence. Oversaw relationship with service providers and vendors including Web and collateral design and public relations firm. Launched initiative to build company Intranet. Supervised content for B2C Web site. Coordinated events/media announcements and Web site launches with partners and clients including: Adobe Systems, PriceWaterhouseCoopers, Barnes & Noble; BN.com; Powell’s Books; MediaBay.com,
Director, Marketing & Communications
New York, United States
April 2000 - July 2000 (3 months)
Created internal marketing and media- and investor relations division for RMG (the corporate entity) and the Rare Medium Venture Capital and Incubation Group, comprising a portfolio of a dozen dot.com companies.
Vice President, Communications
New York, United States
September 1999 - April 2000 (7 months)
Created internal and external communications division for a global professional services consultancy specializing in e-services (dot.coms to Fortune 500 Web sites), branding, marketing and corporate identity. Oversaw marketplace repositioning and renaming of company. Participated in national advertising campaign (print, broadcast and outdoor).
Vice President, Corporate Communications
Unapix Entertainment
October 1998 - August 1999 (10 months)
Created communications, marketing and investor relations department and strategy for an independent film, video, television and e-commerce entertainment company active in production, syndication, licensing, sales, finance and distribution. Created company collateral and advertising. Supported sales and distribution. Organized presence at trade shows and markets.
Director, Marketing & Communications
Universal Television
December 1996 - August 1998 (1 year 8 months)
Developed and supervised all aspects of marketing, corporate communications, advertising, media buying, branding, identity, collateral and media relations for a major global television channel owner/operator.
Director, English Language Communications
RTL
November 1993 - December 1996 (3 years 1 month)
Responsible for all aspects of English-language press, marketing, PR. and advertising for the largest private non-US TV network. Goal: raise profile of CEO and company to secure output deals with the major studios; CEO awarded International Directorate Award (lifetime achievement Emmy); Record-breaking deals with Universal ($2.5B), Warner Bros., & Columbia-TriStar.
• Organized International Council Meeting of the Museum of Television & Radio in Berlin and Bonn. Participants: Henry Kissinger, Ralph Guild, CEOs of major global media; Helmut Kohl; Roman Herzog; Hans-Dietrich Genscher.
• Creative/strategic management of global ad campaign.
• Developed B2B Internet strategy

Education

AB Art History & Classics

Vassar College, Poughkeepsie
1978 - 1981 (3 years)

Kindergarten, Elementary & High School

Francis W. Parker School

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