Thijs van de Wouw

Thijs van de Wouw

Senior Strategist at Droga5
Greater New York City Area, United States

About me

Thijs is a Senior Strategist at Droga5 in New York City, a leading strategic and creative agency, known for its innovative and culturally impactful approach to brand building.

As hybrid product and brand strategist, Thijs works with some of the world's most respected brands to define their brand purpose, set out their marketing strategy, launch innovative experiences and create products/services that connect with consumers and drives business results.

Prior to joining Droga5, Thijs was at AKQA Amsterdam and San Francisco for four years, where he was the strategic lead for Activision, Nike, Intel, NIVEA and Philips.

His work has been awarded by Cannes Lions, ADC Awards, Shorty Awards, The Drum Social Buzz Awards and The Webby Awards.

Clients experience:
Nike, MINI BMW, Activision, EA Games, Tommy Hilfiger, Levi's, C&A, Intel, NVIDIA, Netflix, Philips, Beiersdorf (NIVEA), Caterpillar, bwin, KLM, Georgia-Pacific and Sprint.


Senior Strategist
New York, United States
January 2017 - Present (1 year 11 months)
San Francisco, United States
October 2015 - January 2017 (1 year 3 months)
Global Strategy Lead for Activision (Games: Call of Duty, Destiny and Skylanders).

Key highlights:
+ Devised the global digital strategy and vision for Activision and its games Call of Duty, Destiny and Skylanders.
+ Led the strategy for Activision’s digital ecosystem, including CRM, social media, web and content strategy.
+ Led the strategy for the Call of Duty: Infinite Warfare’s campaign where millions of players interacted with a Facebook Messenger bot and won many awards, including a Gold Lion @ Cannes.
+ Crafted customer journeys for Call of Duty, Destiny, and Skylanders, revealing new opportunities for growth and the creation of new activations, products, and services.
+ Helped define and create Destiny's and Call of Duty's website, including its purpose, UX, and content.
Amsterdam, Netherlands
January 2013 - October 2015 (2 years 9 months)
Strategy lead for Nike, Netflix, Beiersdorf, Philips and Intel
Strategist for MINI BMW and Tommy Hilfiger

Key highlights:
+ Led Nike’s digital and social media strategy in Northern Europe, including activations, content creation and community management.
+ Led the strategy of Philips’ first wave of connected products, including MVP feature sets and product roadmap. This business transformation added $500m to their brand value last year.
+ One of the lead strategists for creation and launch of the Nike Training Club and Football app across all digital and social media channels.
+ Pitched and won NIVEA and Philips accounts.

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