Irina Logra

Irina Logra

Independent Photographer at Logra Studio
Greater Los Angeles Area, United States

Summary

Professional Photographer and Advertising Creative with ten years of successful work experience for acclaimed international companies.

KEY STRENGTHS
- Ability to generate and develop creative ideas, unique and effective copy, and media content.
- Exceptional photography skills with over ten years of photography management.
- Excellent leadership, communication, time management, and organizational skills and ability to work in high stress, deadline-oriented environments.
- Strong ability to see the bigger picture, envision the outcome and achieve results.

Positions

Independent Photographer
Logra Studio
June 2010 - Present (7 years 2 months)
- Reached and exceeded most clients’ expectations through developing high-quality images in many areas of photography, including: commercial, portrait, corporate headshot, product, architecture, interior, landscape, documentary, transportation, industrial, and family photography.
- Established strong reputation as a highly professional and reliable contractor for Cirque du Soleil, Raiffeisen, Jaguar Land Rover, KPMG, Mitsubishi, Bosco, Renault, and other clients.
- Honored as member of selective Federation of European Photographers (FEP) and as member of Guild of Advertising Photographers of Russia (among just 50 professionals in the country.)
- Secured leading position on the antiquarian auction market for auction house Znak by producing high-quality photos and helping develop more than 15 unique catalogs of numismatics, phaleristics, paintings, and antiques throughout a successful 5-year collaboration.
- Increased CTR by 45% for Getwear’s online content by creating “Like Second Skin” promotional campaign.
- Developed corporate calendar for metal products distributor Stellberg that was named Best Calendar of the Year by federal Russian newspaper Komsomolskaya Pravda. The calendar reached more than 500,000 impressions and was widely spread across the Internet, including on torrent services.
- Achieved top search engine results, building and increasing SEO for company website logra.ru.
Creative Director, Cofounder
SMmarketing
June 2012 - December 2014 (2 years 6 months)
- Helped generate 200,000-700,000 impressions per month for Jaguar-Land Rover primarily on social media and blog platforms.
- Raised more than $120,000 for various charity organizations through buzz generation via blogs.
- Reached 1,000,000 impressions for Getwear Jeans by publishing the story of developing a promotional campaign called “Like Second Skin” with only a $3,500 budget.
- Educated parents on the potential dangers children face on the Internet by introducing the Parental Control module in Kaspersky Antivirus Products, containing solutions to the problem. The campaign “Life is not a fairy tale” went viral and achieved more than 450,000 trackable impressions.
- Established strong reputation as the one of the major experts in social media marketing in Russia and consulted Plantronics, LG, Cirque du Soleil, and other well-known brands on social media promotions.
Photographer
RT
April 2007 - November 2014 (7 years 7 months)
- Captured high-quality images in different areas of photography, including corporate headshots, documentary, product, interior, landscape, industrial, and transportation photography.
- Increased channel website traffic by producing photo reports of important events and significant places, and creating banners, infographics and illustrations.
Freelance Journalist
Freelancer
January 2005 - January 2010 (5 years)
- Published in Numerous publications in federal lifestyle and business magazines.
Specialist of Marketing and External Relations Department
RT
April 2007 - May 2008 (1 year 1 month)
- Garnered worldwide channel recognition by developing PR strategies, marketing strategies, and advertising campaigns; participating in promotional events, forums, and exhibitions; and creating and supervising all news channel social media.
- Obtained media mentions for the Channel by writing and issuing press releases and establishing warm relationships with journalists.
- Acquired the Gold Award at the Promax/BDA World Gold Awards with a 2008 nomination in “Promotional Items” by creating a corporate souvenir called “RTpoly” (the media version of the Monopoly.)
Marketing Manager
Client Loyalty Service Mnogo.Ru
June 2006 - April 2007 (10 months)
- Increased sales by up to 30% for clients by managing a loyalty program, and analyzing campaign data sourced from cross-promotional campaigns for key clients.
- Acquired key new clients by developing proposals and pitching custom loyalty programs based on specific client needs.
Master's degree - Hospitality Administration/Management
Russian State University named after Immanuel Kant (former Kaliningrad State University)
2000 - 2005 (5 years)
Coursework includes: management, marketing, public relations, accounting, statistics, law, document control and customer service.

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