Robert Keenan

Robert Keenan

President at Broad Street Network
Greater New York City Area, United States

Summary

Technology & Digital Media Executive
Interactive Strategy
Product Development
Account Management

Results oriented technology leader with a record of successfully creating and delivering a wide variety of interactive solutions for a diverse range of clients. An effective leader with a proven ability to identify and leverage opportunities to drive growth.

Specialties: Account Management and Business Development
Digital Strategy and Product Development
Information Architecture, Technology Management

Positions

President
Austin, United States
May 2013 - Present (4 years 3 months)
Co-Founded Broad Street Network - a group of development, IT and digital marketing professionals providing end to end support in helping client get the most out of online efforts.

From planning and strategy development, through programming and design to post-launch support with site management, SEO, social media, online marketing and promotion, Broad Street Network puts websites to work delivering the expertise you need, when you need it.
President
Traction Media Group LLC
December 2000 - Present (16 years 8 months)
Launched, managed, and grew this company into a combined creative services and marketing / technology firm focused on executing integrated web-interactive marketing and promotions campaigns. Principal interactive strategist and system architect defining and planning client tactics including solutions ranging from e-commerce, CRM integration and content management to delivering creative concepts for loyalty programs, contests, and programs focused on audience retention and traffic growth strategies
President
Tractionworx
2010 - June 2014 (4 years 5 months)
COO/General Manager
International Awards Group
2008 - 2009 (1 year)
International Awards Group (IAG), recognizes The World’s Best Work™ in advertising and programming with New York Festivals, and its other advertising brands, AME, Globals and Midas, honor advertising and marketing in global communications through eight annual competitions:

The New York Festivals (NYF) oversees six international awards competitions:
Television and Radio Advertising;
Design, Print and Outdoor Advertising;
Film & Video;
Television Broadcasting;
Radio Broadcasting;
Interactive & Alternative Media.

Entries to each of the competitions are judged around the world by panels of peers in their respective industries.

In addition, International Awards Group also oversees three stand-alone international competitions:
<b>The Midas Awards</b> for financial services communications,
the Global Awards for healthcare communications
the AME Awards for advertising and marketing effectiveness.

Founded in 1957, New York Festivals now has representation in 62 countries. For more information, go to http://www.newyorkfestivals.com.
COO/General Manager
2008 - 2009 (1 year)
VP Technology
Pica9
August 2007 - May 2008 (9 months)
Provide oversight and direction to IT, Development, Project and Account Management. Guide account teams to grow strategic relationships with clients. Collaborate with business development teams to evaluate requirements of new business, identify new business opportunities, and define short and long-term plans. Provide strategic business and technology direction to department heads setting and monitoring goals, ensuring an interdependent sense of shared responsibility across all departments.
Senior VP Technology - Partner
Planet Theory Inc
January 1998 - January 2001 (3 years)
Directed all elements of technical and creative production including budgets, schedules, and execution strategies. Directed design, programming, and engineering of products and media. Organized and managed a geographically dispersed network of talented specialists, technicians, and contractors to support installed projects throughout U.S.
Director Technology & Interactive Services
New York, United States
January 1996 - January 1998 (2 years)
VP technology
New York, United States
1993 - 1996 (3 years)

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