Phil Pessaro

Phil Pessaro

Head of Client Services & Production at Tribal Worldwide
New York, United States

Summary

Accomplished and forward-thinking agency executive with 14 years of success in marketing, advertising, leadership, business operations, and business strategy.

Skills:
>Agency Leadership
>Account Management
>Content Production (Broadcast, Branded Content, Social Content)
>Art Production (Photography, Illustration, Buying)
>Digital Production (Platforms, Experiences, Campaigns)
>Project and Program Management
>Social Media
>Business Operations
>Strategic Planning
>Financial and Budget Management
>Business Development
>Corporate Marketing

Portfolio: www.philpessaro.com (please contact for password)

Sector Experience

Positions

Head of Client Services & Production
New York, United States
January 2016 - Present (1 year 7 months)
Group Director, Content Production
New York, United States
April 2014 - December 2015 (1 year 8 months)
Advertising Age A-List - 2013, 2014, 2015, 2016
MediaPost’s OMMA Agency of the Year - 2013, 2014, 2015
iMedia Best Agency for Content - 2015

Department head for 360i Studio, an in-house production department, production company, and post-production capability consisting of 14 full-time employees supporting all agency accounts. Service offering included:
>Film Production: branded content, social content, documentaries, motion graphics, character animation
>Post Production: picture edit, animation, visual effects, motion graphics, sound design/mix, voice-over, music, color, finishing
>Photography: art production, art buying, social content
Director of Integrated Production, Associate Program Director
Brooklyn, United States
October 2011 - April 2014 (2 years 6 months)
Advertising Age Standout Agency - 2014
Advertising Age A-List - 2012

Department head for Huge Studio, an in-house creative production department, production company, and post-production facility consisting of 23 full-time employees. Service offering included:
>Video: TV/broadcast, branded content, documentaries, motion graphics
>Digital Production: micro-sites, online advertising, rich media, emails, asset production
>Print: advertising, direct mail
>Photography: shoots, art buying, retouching
>Editorial: script writing, proofreading, copy editing
Group Production Director
Tribal DDB Worldwide
New York, United States
October 2010 - October 2011 (1 year)
Tribal DDB Worldwide
Advertising Age A-List -2008
Global Agency Of The Year - 2009
Webby Agency of the Year Award - 2013

Production lead for integrated portfolio of business including NFL, Exxon-Mobil, and Johnson & Johnson. Responsible for production leadership on integrated campaigns, video production, digital experiences and products, mobile, social media, measurement, media strategy/planning/buying, print, e-mail, CRM, and SEO/SEM.
Senior Producer
New York, United States
February 2010 - October 2010 (8 months)
Producer, Integrated Production
February 2008 - February 2010 (2 years)
Advertising Age A-List Standout -2013

Production lead for multi-million dollar engagements through all campaign phases to ensure projects were delivered on time, on budget, with top quality. Primary account was American Express, across three business lines:
>GABM (Global Advertising and Brand Management)
>ES (Establishment Services)
>AXPi (American Express Interactive)
Mobile Producer
Crisp Wireless
February 2007 - February 2008 (1 year)
Led technically complex mobile initiatives (websites, microsites, ad units) from a strategic and project management perspective from conception to launch for premium publishers and advertisers. Major clients included NPR, CNN, USA Today, and E! Entertainment.
Account Specialist
WebMD
November 2005 - February 2007 (1 year 3 months)
Managed the entire production life cycle process for WebMD’s most profitable digital product – “CME Circle”, which repurposed sponsored educational content and is the most widely used resource among physicians and healthcare practitioners.
Account Executive
MediSpin Inc.
August 2003 - September 2005 (2 years 1 month)
Led and managed client initiatives (websites, online advertising, live action shoots) and was responsible for overall client satisfaction, quality of service, and on-time, on-budget completion of deliverables across accounts.

Education

Bachelor's Degree Business Information Technology

University of Virginia, VA 22903
2000 - 2003 (3 years)
Activities and Societies: Vinyl DJing, Art Club, Film Club, Marketing Club Business Management, Computer Science, and Information Technology

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