Rodolphe Pelosse

Rodolphe Pelosse

Jedi at Starfish & coffees (conseil)
Paris Area, France, France

Summary

Experience in digital media (Meltygroup - Hi-media - Lagardere - TF1 - Carat)
Experienced and proven track record in recruiting, managing and leading talents (sales, communication and marketing).
High organizational and analytical skills.
Solid communication & presentation skills.
Demonstrated ability to work effectively as part of a team, in a fast changing environment like start up environment but also in larges institutional groups.
As general manager in charge of partnership and business development, I built a strong network among French agencies, advertisers and media.
Strong knowledge in digital media, digital marketing and communication strategy, data strategy, mobile, digital advertising, content marketing, millennials marketing, sales organisation.

Positions

Jedi
Starfish & coffees (conseil)
September 2016 - Present (1 year 3 months)
Bonjour,
via la structure Starfish & coffees, j'accompagne et conseil les marques et les médias dans leur réflexion numérique sur 3 sujets :

- La monétisation des contenus numériques : tous les jours de nouvelles techniques et technologies font leur apparition dans le domaine de la communication digitale. Les organisations commerciales des médias doivent pouvoir s'adapter rapidement et en permanence : process, outils, organisations, stratégies commerciales, profils, innovation, partenariats, baby foot ... L'objectif est de ne pas perdre de vue les objectifs tout en assimilant la nouveauté.

- Le "content marketing" : les marques comme les médias ont aujourd'hui 2 gros canaux publicitaires : la programmatique d'un côté et le "content marketing" de l'autre (pour simplifier). Concernant ce dernier point, native advertising, brand content ou brand publishing peuvent passer pour des buzzword. Peut-être, mais ils ont le mérite de faire se poser des questions sur ses objectifs de communication, sur la créativité et sa capacité à émerger au milieu d'un océan de contenus. Encore faut-il bien aborder le sujet.

- Les "millennials" : pour avoir travaillé depuis 20 ans avec des populations "digital native", et particulièrement ces dernières années comme DGA de melty, j'interviens aussi sur des sujets de compréhension de ces populations bourrées d'énergie qui bousculent l'ordre établi que ce soit en terme de marketing ou de management ou même de Kebab.

Tout ça vous fait poser des questions certainement, moi aussi tout le temps. Parlons en
Deputy General Manager
meltygroup
June 2013 - July 2016 (3 years 1 month)
In charge of the business development (monetization strategy, strong partnership, recruiting and organising sales, communication and marketing talents, relations with the market and major brands, but also the bar in case of partys !
Steering conventional lettings, native advertising, programmatic, international.
Management of 20 young talents (sales, marketing, operations, communication)
Member of the Executive Committee and the Board of Directors.
Senior Manager Business Development
meltygroup
January 2013 - June 2013 (5 months)
Development of melty brand to the advertising market.
Co-founder
27-37
2010 - November 2012 (2 years 10 months)
Co-founder of the site 27-37.com e-commerce.
e-marketing (SEO, SEM, Communication, PR, e-merchandising ...)
Supplier relationships, sourcing
Development and maintenance of the site.
Manager of Business Development
Hi-Media
September 2008 - March 2010 (1 year 6 months)
Editors relations governance (reporting and recruitment).
Identification and evaluation of new markets for the Hi-Media Group.
External relations for the Hi-Media Group.
Deputy General Manager - Internet
Lagardere Publicité
December 2006 - August 2008 (1 year 8 months)
Responsible for development of new businesses for the Internet advertising network (Mobile, video, brand content ...)
Management of the entire Internet team (20 people).
Structuring the commercial supply and marketing.
Responsible for Cross Media (managing the cross business with other media's teams).
Sales manager
Lagardere Active Publicite Internet
January 2002 - December 2006 (4 years 11 months)
Creation and development of the advertising Internet network.
Recruitment of a team of structure of the offer and installation on the advertising market.
Manager Events and Special Operations
TF1
2001 - 2002 (1 year)
Responsible for special operations and events on the internet site TF1.fr
Privileged relations with the entertainment industries (music, cinema, ...) to develop video content partnerships.
Relations with the TV teams for site promotion in TV programs.
Account manager
TF1 publicité
1999 - 2001 (2 years)
Creation of the TF1 Internet advertising network.
Development of new customers portfolio (digital agencies, pure players, ...)
Marketing manager
Carat Multimedia
1997 - 1999 (2 years)
Advice, guidance on understanding the development of Internet as a media at Carat clients.
Market expertise.
Speaking on Internet issues with the advertising market.
Presence in the inter-professional corporations.

Education

maitrise de communication - Communication des entreprises

CELSA Paris, 92200 Neuilly-sur-Seine
1996 - 1997 (1 year)

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