Pauline Héraly
Client Manager at Air, Partner of McCann
Brussels, Belgium
TitleRohani
Agency
Campaign The Good Dictators
Advertiser Amnesty International
Brand Amnesty's Summer University
Date of First Broadcast/Publication 2017 / 7
Business Sector Others
Story Air Brussels is proud to announce that the impactful campaign “THE GOOD DICTATORS” is back stronger than ever with our very special guests, Trump and Erdoğan. At Air Brussels, we are firm believers of personal development. People have their strengths as well as their weakness, and the leaders of this world are no different. That is why we decided to help them out and have them attend our Human Rights 101 with the hope of teaching them a thing or two. Amnesty asked Air to create prints and online posts that invite people to Amnesty’s Summer University, the year’s biggest assembly of human right activists in Belgium. We came up with a simple yet innovative idea. Having the world’s most unlikely guests attending the lecture hall amongst the other students.
Media Type Print
More Information amnesty.be/universitedete
Communication Manager
Communication Manager
Executive Creative Director
Creative Director
Creative Director
Creation
Creation
Graphic Designer
Account
Account
Photographer
Photoretouching
PR Communication Manager

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