About me
Marketing scientist interested in marketing laws - finding and disseminating them.
Working with marketers around the globe to be evidenced based.
Current research interests include:
- Sales effects of advertising / Copy that sells
- Validations of measurement tools (Neuro, Biometrics, Virtual Reality)
- How much to spend on advertising / media for brand growth
- Marketing decision making
- Buyer behaviour research
Sector Experience
Awards
People I worked with
Firrdaus Yusoff
Executive Creative Director
Forsman & Bodenfors Singapore
My Work
SEE ALL WORKMy Destiny, My Choice
- BRAND:
- SK-II
- AGENCY:
- Forsman & Bodenfors Singapore
Positions
Associate Director (Special Projects)
Ehrenberg-Bass Institute for Marketing Science
2013 - Present (11 years 3 months)
Marketing Scientist - dissemination, translation and discovery of empirical generalisations in marketing
Manager, Mars Marketing Laboratory
Ehrenberg-Bass Institute, University of South Australia
2009 - 2012 (3 years)
Marketing Scientist - dissemination, translation and discovery of empirical generalisations in marketing
Researcher, Centre for Research in Marketing
London Southbank University
1999 - 2001 (2 years)
Employed by the University of South Australia but based at South Bank University with Professor Andrew Ehrenberg and colleagues.
Purchasing Manager, Human Resources Officer and Personnel Officer
Mutual Community
1991 - 1994 (3 years)
Management Trainee Program roles included:
Purchasing Manager, Mutual Community / Benchmark Hospital Group – Six SA Hospitals
Personnel Officer, Mutual Community Hospital Services
Human Resources Officer, Wakefield Memorial Hospital
Purchasing Manager, Mutual Community / Benchmark Hospital Group – Six SA Hospitals
Personnel Officer, Mutual Community Hospital Services
Human Resources Officer, Wakefield Memorial Hospital
Education
PhD Marketing
1988 - 1991 (3 years)
Activities and Societies: AIESEC
