As a kid I thought I would be a farmer. Now I grow and sell adventures and dreams.
For 15 years I worked in the Air Greenland Group's various subsidiaries. I started as office help and ended up as managing director.
I have successfully started two tourism-related companies in Greenland. The biggest one - and the smallest one. Both high-end brands now.
For 15 years I have worked with branding and marketing in tourism-related companies in Greenland in different parts of the Air Greenland group. I was part of a larger management team and participated in leadership training.
My focus in marketing is a strong connection between strategy, segmentation and content. From this the marketing platform chooses itself. I have tried many; Websites, SEM, SEO, social media, movies, catalogs, ads, press releases, customer visits, lectures etc. The platforms may not be leading part. That is a job for the strategy.
I have in 7 years been the managing director and founder of Greenland's largest tourist business - World of Greenland. In two years I created my own company Ilulissat Water Taxi, which has been a first mover in Greenland for innovation and smart marketing.
I'm used to being measured on performance. I am not motivated by "going at" work - I am motivated by being successful in what I do. I am not facts resistant, but have a persistent focus on strategic branding, clever marketing and optimizing products.
My drive comes from seeing happy costumers from the products I take part in!