Luciano Griessi Pereyra
Creative Team at DDB Argentina
Buenos Aires, Argentina
TitleSauna Volkswagen
BriefThis campaign shows through everyday insights moments in which we feel uncomfortable when our personal space is invaded, especially when there is enough space already. In the same way, people who drive feel uncomfortable when other cars come too close. For those drivers there´s Volkswagen Distance Control.
Agency
Campaign Sauna
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2017 / 3
Business Sector Cars
Story This campaign shows through everyday insights moments in which we feel uncomfortable when our personal space is invaded, especially when there is enough space already. In the same way, people who drive feel uncomfortable when other cars come too close. For those drivers there´s Volkswagen Distance Control.
Problem Helps to avoid accidents by always keeping your car at a safe distance from the traffic ahead.
Media Type Outdoor/Out of Home
Creative Team
Creative Team
Creative Team
Production
Account Manager
Account Manager
Creative Team
Creative Team
Creative Team
Creative Team
Account Manager
Account Manager

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