Sarah La Roche

Sarah La Roche

Global Head of Marketing at Unlocked
South Melbourne, Australia

About me

Sarah is a passionate and strategic brand marketer with over 15 years' experience in global markets, including UK, Europe, Australia, USA & Asia. Having spent over 7 years based in London, Sarah has a diverse range of experience across an array of b2b and b2c industries including globally recognised technology, lifestyle, architecture & design, FMCG and not-for-profit brands.
She has spent her career in a mix of agency roles in the UK and Australia, including M+C Saatchi PR in London and as CEO of Australian PR agency Bastion Effect, part of the Bastion Collective, as well as in-house roles working with some of the world's leading design and creative names.
Sarah's expertise lies in aligning global marketing and brand strategy with commercial objectives to deliver business changing results. At Unlockd, she is charged with overseeing the global marketing and communications strategy whilst supporting the rollout and ongoing success of key markets such as the UK and USA . 


Global Head of Marketing Communications
September 2016 - Present (2 years 3 months)
Unlockd is changing the way people use and pay with their digital devices.

The mobile platform enables consumers to convert moments spent on their devices into rewards such as discounts off their mobile phone bill, free additional data or premium entertainment content in exchange for viewing ads, content of offers upon unlocking their smartphone.

It is not only the consumer who benefits from this value exchange. Unlockd’s partners, whether they be telcos or content streaming companies solve challenges like customer retention and acquisition whilst driving new revenue streams and increasing ARPU.

Major content and advertising partners including News UK, Twitter, Yahoo, Facebook Audience Network and high profile brands such as McDonalds, British Airways, Doritos and Uber, receive coveted first access to consumers at their most engaged moment, with Unlockd providing the opportunity to deliver the right content at the right moment, resulting in market leading engagement and click through rates.

Market leading global telcos debuted the Unlockd Connect product in 2016 with three major market launches including the USA with Sprint Telecom subsidiary Boost Mobile, UK with Tesco Mobile and the Caribbean with its largest telco, Digicel Group.

Unlockd Stream launched in 2017 with MTV and is the ultimate ad & content funded platform for premium subscription content providers. The first and only model that offers an uninterrupted listening and viewing experience, Unlockd Stream is making music, movies, and entertainment the new digital currency.
Shadow Board Member
Melbourne Festival
June 2015 - January 2017 (1 year 7 months)
Melbourne Festival exists to use the transformational nature of the arts, culture and creativity to bring about positive change for individuals, communities, and the spaces in which they live.
Bastion Effect
July 2014 - August 2016 (2 years 1 month)
From traditional PR agency in 2014 to integrated marketing & communications business in 2016. Bastion Effect creates insight led creative communications campaigns that deliver long term business results for its clients. Specialists deliver brand & marketing strategy, media relations, influencer engagement, experiential, social media, digital acquisition and brand creation.
Director - Strategy & Development
Bastion Effect
January 2014 - June 2014 (5 months)
Senior Account Director
M&C Saatchi PR
December 2012 - December 2013 (1 year)
M&C Saatchi PR is a full service consumer, business to business and corporate public relations consultancy working with some of the brightest and biggest brands in the world.

Clients include Peroni Nastro Azzurro, Twitter, Spotify, Playboy Club, Snapchat, Dixons retail, EE, Captain Morgans, Travelex, Hyundai and Club Med
General Manager -Corporate Division
Bastion Effect
January 2011 - August 2012 (1 year 7 months)
Freelance PR & Marketing Consultant
Sarah La Roche Consulting
September 2009 - January 2011 (1 year 4 months)
PR & Marketing communications services to the design, architecture and property industry within Australia, India, Germany, Thailand and UK.

Clients included yoo Design Ltd, Rice Design Studio, Artillery Interior Architecture and Undertow Media
Marketing Executive
Yoo Design Ltd
May 2007 - August 2009 (2 years 3 months)
The yoo designers, including Philippe Starck, Marcel Wanders, Jade Jagger, Anouska Hempel and Kelly Hoppen provide the very best in architecture, hotel and residential interior design, branding and marketing.

Since 1999, yoo has been working with international developers on a multitude of residential, hotel and commercial projects throughout Asia, Australia, Europe, Africa, North and South America and the Middle East. yoo is responsible for the design of over 10,000 homes in 27 cities.
Marketing & Business Development Manager
Cushman & Wakefield
August 2004 - May 2007 (2 years 9 months)
Team Co-ordinator
January 2003 - May 2004 (1 year 4 months)


Diploma Marketing

2004 - 2007 (3 years)

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