Andrew Lark

Andrew Lark

Chief Marketing Officer at Group Lark
Mosman, Australia


Andy Lark is globally recognised for his marketing and leadership in high growth start-ups andEnterprises. He has built one of the most successful SaaS start-ups into a global softwarepowerhouse; launched apps used by millions every day; lead the transformation of Australia'smost vibrant financial services brand; and, built one of the largest eCommerce sites in the world.
Most recently he was the chief business officer for global accounting software company Xero -named by Forbes as the world's most innovative company. He previously held senior positions atCommonwealth Bank of Australia, Dell, LogLogic, Sun Microsystems, Nortel Networks andFleishman-Hillard. He is a non-executive director of Mercury Energy and SLI Systems. He is theco-founder and chair of hot Australian-based marketing technology start-up, SimpleTechnologies.
Today he leads Group Lark - a global consultancy driving brand and digital transformations for theworld's leading countries and enterprises. Group Lark helps great ideas flourish in a digital world -and great brands design their future there.Andy, a Kiwi, is a passionate supporter of NZ and Australian entrepreneurs and he has won over100 awards for work in building brands and creating online capabilities. His work was recognizedwith the NZ Government's prestigious World Class New Zealander Award and the Flying KiwiAward for outstanding contribution to the NZ technology sector. 


Chief marketing and business officer
September 2014 - Present (3 years 1 month)
Independent Director
July 2014 - Present (3 years 3 months)
Non Executive Board Member
SLI Systems
December 2013 - Present (3 years 10 months)
SLI is a global leader in accelerating eCommerce through search technology.
Simple The Marketing Performance Platform
January 2013 - Present (4 years 9 months)
Simple is a web-based Marketing Performance Management platform that enables enterprise marketing teams to create, prioritise, collaborate and execute marketing campaigns on time, within budget and on brand.
Group Lark
Group Lark
January 2010 - Present (7 years 9 months)
We help brands of all sizes:
> create compelling experiences through product, service and digital innovation
> deliver the messaging and sales enablement to create brand vibrancy
> build high-performance marketing teams and platforms that integrate people, process and technology
> bridge the sales and marketing chasm to drive growth


BA Art History, Education, English

The University of Auckland

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