Matthew Lawson

Matthew Lawson

Executive Creative Director at McCann Melbourne
Melbourne, Australia

About me

Matt Lawson is currently ranked as the number one copywriter in Australia and seventh worldwide in the Cannes Lions global ranking 2016. This is the second time Lawson has been ranked in Cannes’ top 10, and comes on the back of a run that has seen him awarded 34 Grand Prix across four campaigns over his career.
Since his first commercial, the Telstra ‘Rabbits’ ad, which was voted Australia’s favourite commercial by The Age newspaper and is ranked No. 2 in Campaign Brief's ads of the decade, Lawson has gone on to become one of the region’s most innovative and consistently awarded creatives. As a copywriter he has won 24 Cannes Lions including 12 Gold, a Grand Prix and Titanium, and has been awarded 17 times at D&AD across seven campaigns, with multiple yellows, a black and white pencil. Some of his most notable work includes Mobile Medic, Pedigree Found and K9FM, and DB Export Brewtroleum.
Jury president Ricardo John, Chief Creative Officer, JWT Brazil, recently spoke about Lawson's Grand Prix winning Brewtroleum, saying it "offers a vision of the future... it offers a totally different perspective on the category and how we approach ideas."
Matt Lawson currently shares ownership on two patents; one for a new type of skateboard that gets better the harder you skate it, the other for a playable phonecase that uses conductive rubber to bring buttons back to mobile gaming. They have both won gold at the Adweek Project Isaac Awards - celebrating invention in advertising and media.
Matt Lawson is currently ECD of Mccann Melbourne. 

Sector Experience


Executive Creative Director
Melbourne, Australia
June 2016 - Present (2 years 4 months)
Creative Director
Melbourne, Australia
September 2015 - Present (3 years 1 month)
Senior Copywriter
Auckland, New Zealand
November 2013 - Present (4 years 11 months)
Senior Copywriter
Melbourne, Australia
January 2009 - November 2013 (4 years 10 months)
BMF Advertising Pty. Ltd.
March 2006 - February 2007 (11 months)
Sydney, Australia
January 2005 - March 2006 (1 year 2 months)


Bachelor of Communication (Advertising)

2001 - April 2003 (2 years 3 months)

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