Ben Lilley

Ben Lilley

CEO McCann Australia at McCann Melbourne
Melbourne, Australia

About me

<p>Ben was named McCann Worldgroup's APAC Creative Leadership Chair after leading the creative resurgence of McCann in Australia. He's now responsible for driving McCann's creative excellence across the APAC region.</p>
<p>Ben joined McCann after the sale of his agency SMART in 2011. Charged with reinventing the agency's integrated creative offering, McCann has since achieved record growth and been named Agency of the Year at D&AD, London International, Spikes Asia, Campaign Asia, Campaign Brief, Mumbrella and AWARD.</p>
<p>In 2013, McCann Australia made history as the world's most awarded agency in the The Gunn Report, Won Report and AdAgeAwards Report, for campaigns including Dumb Ways to Die (DWTD). Named the most awarded campaign in history, DWTD featured in both the AdAge Top 15 Ad Campaigns and Gunn Report 20 Best Commercials of the 21st Century. Since 2013, McCann has also been top ranked Australian agency in the World Advertising Research Centre, APAC Effies, Asian Marketing Effectiveness & Strategy, Australian Creative Effectiveness and Cannes Lions Creative Effectiveness Awards. Its award-winning work has even included the creation a new English word - "phubbing" - for Macquarie Dictionary.</p>
<p>A Psychology and Economics Major, Ben started as a creative with some of Australia’s most respected agencies, including George Patterson Y&R, McCann and DDB, before launching creative agency SMART in 2000. Described by AdNews as “one of the best known independent advertising success stories in Australia”, SMART was recognised in numerous local and global creative, effectiveness and agency of the year awards, as well as the BRW Fast100 and B&T Employer of the Year awards.</p>
<p>Ben has served on the board of the Advertising Federation of Australia and featured in the Ernst & Young Entrepreneur of the Year Awards, AdNews’ Top Forty Under Forty and CEO of the Year Awards.<span> </span></p>


Creative Leadership Chair, Asia Pacific
McCann Worldgroup
January 2016 - Present (3 years)
Chairman & CEO
McCann Australia
2011 - Present (8 years)
SMART Advertising Agency
June 2000 - September 2011 (11 years 3 months)
Founding Partner
Hub Group Pty Ltd
2004 - 2008 (4 years)
Board Member
Sydney, Australia
January 2003 - January 2005 (2 years)
Executive Creative Director
SMART Advertising Agency
2000 - 2003 (3 years)
Senior Creative
Sydney, Australia
1998 - 2000 (2 years)
Melbourne, Australia
March 1996 - September 1998 (2 years 6 months)
DDB Needham
1995 - 1996 (1 year)
Melbourne, Australia
1993 - 1995 (2 years)
Coconut Palm Climber
The Coconut Man
December 1989 - February 1990 (2 months)


B.A. Psychology, Economics

1990 - 1992 (2 years)

1980 - 1989 (9 years)

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