Mark Lollback

Mark Lollback

Chief Executive Officer at GroupM
Sydney, Australia

Summary

Little has been with the DDB Group for 15 years before becoming CEO of DDB Group Australia in 2014, with responsibility over the network's five creative and communication agencies - DDB, DBB Remedy, RAPP, Mango and Tribal Worldwide Australia .
His leadership has been credited with the exponential transformation of the Melbourne office - where he was Managing Director for ten years - into the multi-award winning agency it is today.
Relocating to Sydney in 2012 to take up the position of Managing Director, DDB Australia, Andrew has helped spearhead a highly successful national structure that has positioned DDB Group Australia as the leading full-service agency in Australia today. 

Positions

Chief Executive Officer
GroupM Sydney
April 2016 - Present (1 year 4 months)
Chief Marketing Officer - Australia and New Zealand
McDonald's
January 2012 - April 2016 (4 years 3 months)
Principal
M.A.L.E. Pty Ltd
February 2009 - April 2016 (7 years 2 months)
CMO ANZ Banking Group
ANZ
February 2010 - May 2011 (1 year 3 months)
Global Chief Marketing Officer for ANZ Banking Group.
Lead major transformation of Marketing function and talent to create a world class marketing team and best in class processes across 32 countries. Developed new brand positioning for Master brand including new Global creative platform. ANZ is ranked in the top 10 banks in the world.
CMO Pepsi Lipton International
PepsiCo / Unilever
January 2004 - June 2008 (4 years 5 months)
PLI was a global JV between Unilever and Pepsico. As CMO based in Pepsico's world head office in New York Mark lead the brand strategy and developed brand ammunition for the JV globally. Mark was responsible for developing and then executing a new global brand positioning and strategy delivering +25% compound growth p.a. over a 4 year period.
VP Marketing Unilever Foods Australasia
Unilever Australasia
2000 - 2004 (4 years)
Mark was appointed as the first VP of Foods for Unilever Australasia. Mark lead a team of Marketing Directors who oversaw the key food brands for Unilever including market leading brands like Continental, Cup a Soup, Lipton, Chicken Tonight, Bushells.
General Marketing Manager
Birds Eye Foods
1984 - 1986 (2 years)

Education

BComm - Marketing/ International Marketing - graduated with Merit

University of New South Wales, 2052
1986 - 1998 (12 years)
Activities and Societies: Mark Graduated with Merit in the top 10 students of his graduating class, Mark was also VP Marketing of AIESEC at UNSW

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