Ian McClelland

Ian McClelland

Managing Director at GUARDIAN NEWS & MEDIA
Sydney, Australia

Summary

I have worked in start-up, multinational and corporate environments worldwide to help media businesses adapt to and benefit from the internet and other digital technologies.
I specialise in strategic planning, product development and turning creative concepts into profit making businesses.
I am a graduate member of the Australian Institute of Company Directors (GAICD). 

Positions

CEO, Guardian Australia
Guardian News & Media
May 2013 - Present (4 years 7 months)
Managing director and chief executive of GNMA Pty Ltd; the Australian subsidiary of Guardian News and Media, one of the world's leading quality news organisations.
Investor & NED
Buzzdial
February 2014 - June 2016 (2 years 4 months)
www.buzzdial.com
Head of Strategy & Digital, Spring
FremantleMedia
September 2012 - May 2013 (8 months)
Spring is a division of FremantleMedia Australia.

Spring makes original, creative and commercial content for brands, broadcasters and publishers and syndicates it across the Spring Network (TV, online, social, mobile).

I helped develop the strategy and business plan for Spring and was operationally involved in format development, distribution, digital planning, business development and sales.
Consultant
FremantleMedia
March 2012 - February 2013 (11 months)
Secondment to RTL Group subsidiary FremantleMedia to support the CEO and his team with their digital strategy.

Digital distribution negotiation. Business development. Strategy.
Senior Vice President New Media
RTL Group
January 2011 - February 2013 (2 years 1 month)
Reporting directly into the Executive Board; I looked after New Media (Synergies, Innovation, Investments and Strategy) for RTL Group S.A. Europe's largest Entertainment Network. I was also CEO of Duchy Digital, RTL Group's holdings for new media innovation and investment.
Head of New Media
RTL
January 2009 - January 2011 (2 years)
Based in Luxembourg at RTL Group HQ . Our remit was to identify and exploit synergies and efficiences across the group; innovate new products, services and businesses; make both opportunitstic and strategic investments in the digital space and drive the overall digital strategy of the group.
Director, Digital Development Group
Turner Broadcasting
March 2000 - December 2008 (8 years 9 months)
Content strategy, development, management and monetisation on all digital non-linear and emerging platforms.

I had previously worked as Producer and Senior Producer at Turner. I led the team that developed CartoonNetwork.co.uk, which was awarded: Best Website at Milia D’Or (Cannes), BAFTA (UK), Best on-line brand of the year (Mediaweek UK) and Best use of Website (Campaign Magazine Awards).
Founder & Director
Audiomule Ltd
January 2003 - January 2006 (3 years)
Audiomule Ltd was a music licensing company, studio and online audio database ( www.audiomule.com ). Audiomule connected bands and artists with TV & multimedia producers. Audiomule allowed the licensing of music for multiple uses through a simple license agreement and high quality downloadable audio. Clients included Turner Broadcasting and Princess Productions to name a few.
Online Producer
Flextech Television (now Virgin Media)
January 1998 - March 2000 (2 years 2 months)
Producer of Bravo.co.uk, The Dolls House (a forerunner to Big Brother) and Challenge.co.uk.
Copywriter
Electronic Arts
August 1997 - January 1998 (5 months)
Copywriter for in-game, documentation and promotional copy.
Co-Founder & Creative Director
Hyde, United Kingdom
July 1996 - August 1997 (1 year 1 month)
Wax was one of the first few web agencies in the UK, first clients included Red Or Dead, Solidstate Records, Michiko Koshino and KP Nuts!

Education

Graduate

Australian Institute of Company Directors
2016 (1 year)

BA(Hons) English Literature & Philosophy

University of Liverpool, 3BX
1993 - 1996 (3 years)
Activities and Societies: Publisher, ISM Magazine (Literature, Philosphy & Pop Culture) English Literature & Philosophy

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