Ivan Camilo Pinzon Palacio

Ivan Camilo Pinzon Palacio

Regional Account Director Latam / RENAULT at Publicis Groupe
Argentina

Positions

Regional Account Director Latam / RENAULT
Buenos Aires, Argentina
May 2015 - Present (2 years 3 months)
Management of the Renault Account for Latam. Direction of the main projects of the region, central campaigns coordinated directly by the central Renault team in Paris. In my experience I’ve coordinate and execute many 360ª campaigns for more than 21 countries and sold ideas to places far and different as South Africa and Ukraine, made some innovative actions as the first regional brand campaign 100% digital (Renografías).
In my position I lead and supervise the teams from the agencies in latam (Brazil, Argentina, Colombia, Mexico, Peru & Chile), taking care of the quality, planning, production and offering them a regional point of view.
I´ve had amazing learnings that allow me to feel confident that I can face any challenge, learn fast and give my best to fulfill the objectives.
Account Director
Publicis Bogota
August 2011 - April 2015 (3 years 8 months)
Development of the 360ª strategies for the clients, coordinating the client budget, and attending the requirements, building the presentations for local client and global pitchs.
Decision maker and conflict solver with the full relation with the client and with the different departments of the agency.
Manager of a team with 10 persons (3 account managers, 5 creatives, 2 strategic planners).
Budget control and supervision of the revenue/profit of the account.
Strategy Director & General Manager
BTL DESIGN COLOMBIA
September 2009 - August 2011 (1 year 11 months)
I built this company to work for Coca-Cola and provide them industrial design and production. With Coca-Cola we produce the “Good Wishes train”, the largest event done in Colombia, taking the city train and creating a Show that went all around the city. With this project I start consolidating the company and approach new clients like Intel, Levapan, Pyzer, Cemex, Unilever and other local clients.
My responsibility was to do the contact and management of the clients, building commercial offers and also GM responsibilities on finance, HR, revenue and profit.
Account Director
Imagen & Marca
March 2008 - September 2009 (1 year 6 months)
Leading a 100% dedicated team of more than 40 persons, developing al the BTL actions for Coca-Cola Colombia. Promotions, events, Internal communications and HR events.
On my work period Coca-Cola was the most awarded brand on the FIP Festival (Argentina) and Imagen & Marca was the most awarded agency of Iberoamerica
Account Director
Bogotá, Colombia
October 2004 - March 2008 (3 years 5 months)
On this experience I start a journey in Digital, CRM, trade marketing, and consultancy. Leading a team in the development of programs for different brands as Alpina, Tecnoquimicas, Boheringer, Andes University & Gatorade. A big learning on how to manage data, search for insights and propose actions based on customer’s behavior.

Travel for 4 months to work with CP Proximity Barcelona; the company leading in CRM and trade marketing Consultancy in the world (Gun Report 2006) to learn and understand the trends of this specific areas. On this experience I contribute in projects for the brands AUDI, Danone and Sazz (Dam Brewery).

Education

MASTER IN DIGITAL MARKETING

ADEN
2017 - Present (7 months)
Online Master with the objective of developing a deep knowledge in Digital with an integrated vision and commercial projection, organizational structure and corporate objectives. Searching for a new way to better manage all digital campaign with a more strategic point of view, and using the adequate media. Integrating with this all the innovation, as a medium to offer more value to the company and differentiation.

Master in Marketing

Complutense University of Madrid
2003 - 2004 (1 year)
Between all the students attending this Master I got with my team, the title of "Best Marketing Direction". Leading also on the marketing simulators.

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