Thought leader in making brands relevant to consumers through measured, search and social-infused digital marketing programs that build value for consumers and brands.
Objectives: To merge digital into the overall marketing & communications activities of a forward-thinking agency or brand. To leverage digital to enhance, and be enhanced by, ATL & BTL. To shift the focus of digital from one-off, ad-hoc messaging campaigns to integrated, measured, optimizable, and ROI-transparent, value-infused marketing. To re-learn brevity!
Specialties: Strategy & strategic planning, business development, team-building & management, search, social media, D&A, CRM, media/channel integration. Japanese & global business. 15 years managing all-Japanese staff, mixed Japanese & expat, in purely Japanese as well as International organizations.