Stephen Cox

Stephen Cox

Chief Executive Officer at Havas Japan
Within 23 wards, Tokyo, Japan, Japan

Summary

Thought leader in making brands relevant to consumers through measured, search and social-infused digital marketing programs that build value for consumers and brands.

Objectives: To merge digital into the overall marketing & communications activities of a forward-thinking agency or brand. To leverage digital to enhance, and be enhanced by, ATL & BTL. To shift the focus of digital from one-off, ad-hoc messaging campaigns to integrated, measured, optimizable, and ROI-transparent, value-infused marketing. To re-learn brevity!

Specialties: Strategy & strategic planning, business development, team-building & management, search, social media, D&A, CRM, media/channel integration. Japanese & global business. 15 years managing all-Japanese staff, mixed Japanese & expat, in purely Japanese as well as International organizations.

Positions

Chief Executive Officer
Tokyo, Japan
April 2011 - Present (7 years)
Marketing Strategy Consultant
Freelance Digital Marketing Consulting
June 2010 - April 2011 (10 months)
Chief Strategy Officer, Executive Officer
Tokyo, Japan
June 2007 - June 2010 (3 years)
Build and lead strategic digital capabilities within MRM; integrated & digital marketing programs for clients of MRM and McCann; and provide digital strategic thought leadership throughout McCann Worldgroup disciplines. Merged Search & Social Media to develop market-first products.
Board Director
DOE Co., Ltd.
2003 - 2007 (4 years)
D.O.E: a leading Japanese interactive agency combining marketing, web & mobile development, technology, and business consulting to provide leading brands with digital marketing platforms.

Developed and implemented D.O.E.'s 3-year business plans; designed innovative service offerings; and defined and secured the skills, processes, organization, and institutional funding required to achieve the plans.

Expanded the breadth and sophistication of our product portfolio by seeking out and implementing alliances with technology and digital service partners from across the globe.

Launched and grew doeprofero (now Profero Tokyo) - a joint venture with Profero of the U.K.
Senior Director, New Technology, Asia-Pacific
BMG Entertainment
2000 - 2002 (2 years)
Spearheaded the development of BMG's global technology strategy for APAC (digital product distribution & marketing, copy protection policy, new format adoption from CD to Blue Ray, etc.). Worked out of New York and Tokyo.
Account Director
Modem Media
January 1996 - 2000 (4 years)
Founding member of Modem Media's Japan operations.
Creative Planning Executive
Japan Corporate Communications
1994 - 1996 (2 years)
Creative planner and copywriter for Japanese corporate advertising in Europe and North America.

Education

Bachelor of Arts (B.A.) - Political Science

1982 - 1986 (4 years)

French Language and Literature

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Hi! S.r.l.

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