My brief was to bring the success of the Amsterdam office to the wider network. This required improving the work culture and practices in all offices, appraising all existing staffing and hiring of new talent, maintaining the high standard of creative output, and improving the reputation and PR.
In my time as COO, overall group turnover increased, profits rose, and the creative output expanded significantly, resulting from stronger relationships with key advertising agencies, and a wider reach into the global market, with client-direct work accounting for nearly 50% of turnover in London at my departure.
In appointing, and working closely with, our excellent Communications Director, we achieved an exponential rise in media exposure, invitations to share our expertise on judging panels at Cannes, Eurobest, Ciclope, CCP and Creative Circle, and at universities, animation festivals and creative fairs worldwide. During this same 20 months, Glassworks was awarded 10 Cannes Lions, 13 Eurobest awards (incl 2 Grand Prix and 3 Gold), 6 D&AD pencils, 2 Clios, a BTAA Craft Arrow, a Creative Circle Gold Awards, and 5 Ciclope awards, including 4 Gold statuettes, and the special award for 'Best Post Production Company in Europe'.