Lea Ladera is an award-winning integrated creative director and senior art director. She specializes in creating memorable and innovative campaigns across multiple media platforms which include broadcast TV, print, outdoor, digital, social, mobile, PR events and experiences. Recently, she's been involved with influencer marketing and content.
She places an emphasis on craft and design and has brought some fresh and effective thinking to a variety of Fortune 500 brands. The campaign ideas have won consumer's hearts which ultimately led to building brand recognition and brand love. Her earlier years in PR and promotions gave her the skills and knowledge to create stories that resonate with consumers.
In an ever-changing marketplace Lea understands what it takes for brands to succeed. She relies on sound strategy and key consumer insights which have resulted in some well-known campaigns for clients such as: American Express, Nespresso, Cigna Healthcare, Coca-Cola, Macy's, McDonald’s, HP, Delta Airlines, Procter & Gamble, Unilever, and JCPenney. She's collaborated with top industry leaders and icons, world-renowned photographers, directors and celebrities. They've been her inspiration.
Beyond advertising, she and her family volunteer and help raise funds for NY Presbyterian Hospital’s Komansky Center for Children’s Health. And like most creatives, she enjoys consuming art and taking professional classes.
You can view Lea's work at laderacreative.com.