Sunny Fenton

Sunny Fenton

Director of Partnership Development at Haberman
Minneapolis, United States

Summary

I'm the Director of Partnership Development at Haberman, a creative engagement agency with a clearly defined mission—to tell the stories of pioneers who are making a difference in the world. It's my job to spark connections—to find the shared passion among our agency's storytellers and the leaders of growing brands. My goal is to help both sides develop the business opportunity, forge a partnership and begin to bring new ideas to life to help purpose-driven brands prosper.

Positions

Director of Partnership Development
Haberman
January 2014 - Present (3 years 7 months)
A good story well told can change the world. Haberman tells those stories, creating integrated marketing programs in partnership with the leading entrepreneurs, innovators, healers and heroes of our day to help their companies and organizations grow and succeed. Emotional connections deepen, driving positive social change.

Clients: Allina Health, Boston Scientific, Daiya, Gold'n Plump, Just BARE, Lundberg, Organic Valley, Sambazon, Stella & Chewy's, Traditional Medicinals, Urban Organics, Way Better Snacks and Wholesome Sweeteners

Agency Accomplishments:
AdAge: Best Places to Work (2015)
Outside Magazine: Best Places to Work (2016, 2015, 2014, 2013, 2012)
Minnesota Business: Best 100 Companies to Work For (2013, 2012)
Numerous creative awards
Director of Business Development
Minneapolis, United States
November 2012 - January 2014 (1 year 2 months)
New Business Director
Minneapolis, United States
June 2009 - November 2012 (3 years 5 months)
Responsible for defining, implementing and aligning the organization around the firm’s new business development and marketing strategies in order to sustain consistent revenue growth.
Account Supervisor
Minneapolis, United States
June 2008 - June 2009 (1 year)
Account lead for creative and strategy development process for client business.

Client experience: Target (Essentials and Grand Opening campaigns)
New Business Director/Account Director
Minneapolis, United States
January 2005 - May 2008 (3 years 4 months)
Responsible for establishing and executing agency new business strategy and cultivating new client relationships.

Client experience: Al Frank Asset Management, Blue Cross Blue Shield of MN, Northern Tool + Equipment, Pentax, Schwan’s
Account Manager
Best Buy Corp - Best Buy Advertising
July 2002 - December 2004 (2 years 5 months)
Managed internal agency accounts for marketing/business teams, leading campaign development initiatives and collaborating on promotional strategies.

Client experience: Best Buy gift cards, and entertainment, promotional and Geek Squad campaigns
Account Executive
Minneapolis, United States
2000 - 2002 (2 years)
Supported multiple client accounts and campaign development efforts.

Client experience: American Standard, A.T. Cross, Caribou Coffee, Trex Decking and Railing, and agency new business efforts
Account Manager
Pidgin Productions
1998 - 1999 (1 year)
Agency liaison to client and client’s 275 store locations and corporate headquarters; developing marketing communications plans and support materials for quarterly campaigns.

Client experience: Computer Renaissance

Education

BA Biology

Hollins University
1994 - 1998 (4 years)
Activities and Societies: - Hollins Equestrian Team all 4 years - Hollins Abroad, University of London, Spring Semester 1997

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