Lucy Borne

Lucy Borne

Global Publicity & Marketing Manager at Smoke & Mirrors
Amsterdam, Netherlands

Summary

Experienced Global PR & Marketing Manager with a demonstrated history of working in motion pictures, post- production, music and advertising. Skilled in Brand Marketing, Social Media, Public Relations and Event Management. Strong media and communication professional with a Bachelor of Arts (B.A.) focused in Music and Theatre from Guildford School of Acting.

Positions

Global Publicity & Marketing Manager
Amsterdam, Netherlands
January 2017 - Present (7 months)
Smoke & Mirrors is a highly creative and dedicated visual effects and post production house, delivering engaging and innovative work for the advertising, film and broadcast communities.

Responsibilities:

- oversee all social media management
- global event management
- develop internal communication strategy
- globally manage a team of PR executives across studios
- work closely with senior management to communicate all external communications
- brand ambassador
- writing and editing press releases, blogs and news items
- securing thought leadership opportunities
- Craft and manage new business proposals/relations
- setting up interviews (preparing briefings)
- advising on awards and jury strategies + securing opportunities
- creating reports + evaluations
- handling and coordinating of press relations with various major online and print industry media
PR Manager
Amsterdam, Netherlands
February 2016 - January 2017 (11 months)
FinchFactor is an international reputation management company based in London, Amsterdam and LA. We work for local and international brands and brand builders. We build brand credibility and amplify content to support business growth.

Account management whilst working at FinchFactor includes; Critical Mass, MediaMonks, GCRS and IMA.

Responsibilities:

- day-to-day client work
- preparing communication strategy proposals
- writing and editing press releases, blogs and news items
- securing thought leadership opportunities
- new business meetings
- setting up interviews (preparing briefings)
- advising on awards and jury strategies + securing opportunities
- brand positioning
- creating monthly reports + evaluations
- handling and coordinating of press relations with various major online and print industry media
Program Manager (freelance)
United Nations
May 2015 - April 2016 (11 months)
Art for All in association with the United Nations is a global network of artists, curators and facilitators who co-create large scale public art installations with and within communities across the world.

We work to open up meaningful dialogues, break down barriers, and instill a sense of possibility through collective participation and reengagement with our physical environments.


Responsibilities:

-Formulate, organize and monitor inter-connected projects
-Decide on suitable strategies and objectives
-Coordinate cross-project activities
-Lead and evaluate project managers and other staff
-Develop and control deadlines, budgets and activities
-Apply change, risk and resource management
-Assume responsibility for the program’s people and vendors
-Resolve projects’ higher scope issues
-Prepare reports for program directors
Talent Acquisition and Resourcing (freelance)
frog
June 2015 - August 2015 (2 months)
frog is a global design and strategy firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience

-Determine current staffing needs and produce forecasts
-Develop talent acquisition strategies and hiring plans
-Assist employment branding initiatives
-Perform sourcing to fill open positions and anticipate future needs
-Plan and conduct selection processes (interviews, screening calls etc.)
-Take steps to ensure positive candidate experience
-Assist in employee retention and development
-Supervise recruiting personnel
Marketing and Communications
Greenshot Films
September 2014 - February 2015 (5 months)

Education

Bachelor of Arts (B.A.) - Music and Theatre

Guildford School of Acting
2008 - 2011 (3 years)

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